The complaint has been investigated and
resolved to the customer's satisfaction
Brian Dale - Various Companies - Poster pass, Seattle Coffee, PEEL, INC.FRAUD

Here is some information that the Better Business Bureau has in regards to Peel, Inc. or Brian Dale or or any of the other names he chooses to use.

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* Peel, Inc.

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BBB Reliability Report for
Peel, Inc.

BBB Rating D+

Ratings ExplanationEnd Business Review Header
BBB issues Reliability Reports on all businesses, whether or not they are BBB accredited. If a business is a BBB Accredited Business, it is stated in this report.
Find out more about Peel, Inc.:
Arrow BBB Accreditation
Arrow BBB Rating
Arrow Business Contact and Profile
Arrow Business Management
Arrow Additional Locations and Phone Numbers
Arrow Customer Complaint History
Arrow Government Actions
Arrow Advertising Review
Arrow Industry Tips
Arrow BBB Copyright and Reporting Policy

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BBB Accreditation
This business is not a BBB Accredited Business.

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BBB Rating for Peel, Inc.

Based on BBB files, Peel, Inc. has a BBB Rating of D+.
Reasons for this rating include:

* 1213 complaints filed against business
* Business has failed to resolve underlying cause(s) of a pattern of complaints.

Click here for an explanation of BBB Ratings

Consumer complaints allege undisclosed or unauthorized charges, lack of clearly disclosed shipping and/or membership fees, and deceptive advertising. Consumers further allege receiving multiple orders of merchandise that has not been ordered and/or authorized, and subsequent difficulties obtaining refunds.

Furthermore, many complainants allege purchasing posters from at a particular price, and report having been charged a much higher price and allegedly unknown fees for the transaction.

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Business Contact and Profile for Peel, Inc.
Name: Peel, Inc.
Phone: [protected]
Fax: [protected]
Address: 990 Grove St Ste 204
Evanston, IL [protected]
Original Business Start Date: August 1998
Principal: Brian Dale, President
Customer Contact: Brian Dale, President - [protected]
Incorporated: DE
Type of Business: Jewels-Imitation, Advertising/Marketing Agencies, Clubs, Coffee & Tea, Internet Marketing Services, Jewelers-Retail
BBB Accreditation: Peel, Inc. is not a BBB Accredited business.
Additional DBA Names:
Danielle Janine Jewelry
Coffee Roasters Direct, Inc.
Art Print World
Global Coffee Direct

The BBB has requested basic information from this company. The BBB has not received a response. Without this information, the BBB may not have current information concerning such things as the company's management or its nature of business.

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Business Management

Additional company management personnel include:

Jennifer Carani - VP Customer Relations

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Additional Locations and Phone Numbers
Additional Addresses
5603 W Howard St
Niles, IL [protected]

Additional Phone Numbers
Tel: [protected]
Tel: [protected]
Tel: [protected]
Tel: [protected]
Tel: [protected]

Additional Fax Numbers
Fax: [protected]

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Customer Complaint History for Peel, Inc.

When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

BBB processed a total of 1213 complaints about Peel, Inc. in the last 36 months, our standard reporting period. Of the total of 1213 complaints closed in 36 months, 852 were closed in the last year.
These complaints concerned :
16 regarding Issue Not Defined

94 regarding Advertising Issues

6 - Advertised price not honored
1 - Advertised service not available
3 - Advertised terms not honored
29 - Advertisement did not disclose all conditions required to take advantage of an offer
2 - Advertisement misrepresented a product
7 - Advertisement misrepresented a service
12 - Bait & switch advertisement
3 - False or unsubstantiated claims in advertisement
31 - None of the Above - Advertising Complaint Issue
439 regarding Billing or Collection Issues

19 - Failure to correct billing errors
1 - Failure to provide itemized billing as requested
2 - Failure to substantiate charges
19 - Improper collection practices
88 - None of the Above - Credit, Billing or Collection Complaint Issue
92 - Unauthorized bank debits
218 - Unauthorized credit card charges
18 regarding Contract Issues

1 - Failure to honor a contract or agreement
4 - Invalid or false contract
7 - None of the Above - Contract Complaint Issue
6 - Unauthorized changes to the contract or agreement
18 regarding Customer Service Issues

3 - Failure to provide promised assistance or support for products or services
3 - Failure to respond to phone calls or written requests for assistance or support
12 - None of the Above - Customer Service Complaint Issue
13 regarding Delivery Issues

3 - Delivery of unordered products
6 - Non-delivery of products
4 - None of the Above - Delivery Complaint Issue
2 regarding Guarantee or Warranty Issues

2 - Failure to honor money-back guarantees
3 regarding Product Issues

1 - Defective, damaged, or incorrect product received
2 - None of the Above - Product Quality Complaint Issue
395 regarding Refund or Exchange Issues

207 - Failure to honor promised refunds, exchanges, or credit
63 - Failure to honor refund, exchange or credit policies
125 - None of the Above - Refund or Exchange Complaint Issue
206 regarding Sales Practice Issues

49 - None of the Above - Sales Complaint Issue
46 - Sales presentation did not disclose complete pricing information
25 - Sales presentation did not disclose key conditions of the offer
2 - Sales presentation misrepresented the product
8 - Sales presentation misrepresented the service
8 - Sales presentation not consistent with advertisement
7 - Sales presentation not consistent with the written agreement
61 - Sales presentation used dishonest sales practices
9 regarding Service Issues

5 - None of the Above - Service Complaint Issue
4 - Unauthorized service

These complaints were closed as:
1175 Resolved

577 - Company resolved the complaint issues. The consumer acknowledged acceptance to BBB.
598 - Company addressed the complaint issues. The consumer failed to acknowledge acceptance to BBB.
38 Administratively Closed

38 - BBB determined the company made a reasonable offer to resolve the issues, but the consumer did not accept the offer.

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Government Actions

BBB has no information regarding government actions at this time.

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Advertising Review

BBB has no information regarding advertising review at this time.

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Industry Tips


As with any business transaction, be sure to read all agreements, guarantees, and instructions before signing. Do not be pressured into signing an agreement before you are ready and you understand all terms and conditions. Make sure all oral promises are put in writing. Be wary of vaguely worded provisions, exclusions or limitations which could pose a problem later. Never sign a contract with sections left blank.

Selecting Jewelry

If you would like to listen to a tip on "Selecting Jewelry" 24 hours a day please call BBB's Tel-Tips line at [protected] and press 8 + # (the pound key) + 1 and key in tip number 338. BBB has many other Tel-Tips on a wide array of topics please call 24 hours a day to hear the menu of topics.

Magazine Subscriptions

If you would like to listen to a tip on "Magazine Subscriptions" 24 hours a day please call BBB's Tel-Tips line at [protected] and press 8 + # (the pound key) + 1 and key in tip number 309. BBB has many other Tel-Tips on a wide array of topics please call 24 hours a day to hear the menu of topics.

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BBB Copyright and Reporting Policy

As a matter of policy, BBB does not endorse any product, service or business.


  • Jo
    Johani Jun 28, 2017

    Is this Brian Dale from RunRunRun?

    0 Votes
  • Ce
    [email protected] Aug 13, 2017
    This comment was posted by
    a verified customer
    Verified customer

    @Johani Is this the same Brian Dale from RunRunRun in Chicago?

    0 Votes
  • Ka
    kay in Houston Dec 22, 2009

    Thanks for posting! I can't believe this company has had such an actively, openly operating company for so many years. Why hasn't this man been arrested? Stealing, fraudary, deceptive trade practices, and the list goes on...what is up with this? They are still operating and taking orders actively!!!

    0 Votes
  • Ka
    KarenD. Dec 01, 2009

    I'm just disgusted that they are ripping so many people off (including me!)... I actually contacted my local FBI office and they told me that unauthorized charges to your credit card IS CREDIT CARD FRAUD and is handled by the United States Secret Service Agency! I've already left a message with them and I will be filing a complaint and making them aware of Peel, Inc. Please do the same... Together we can expose this company!

    Also, here is the form to file a complaint with the Illinois Attorney General's Office:

    0 Votes
  • An
    anonymous1_peel Nov 16, 2009

    Contact the Illinois Attorney General and contact Credit Card and Bank regarding unauthorized charges. Most of Peel staff is not fully aware of how crooked their company is.

    Consumer Fraud Hotlines

    [protected] (TTY)
    [protected] (TTY)
    [protected] (TTY)

    Spanish Language Toll Free Hotline: [protected]

    0 Votes
  • Fr
    freauwaru Sep 23, 2009

    I just filed a complaint against this company with the BBB.
    The Better Business Bureau has five addresses on file for this company. Thanks to this post, I was able to narrow down a company name. BBB uses PEEL.
    I've had almost all of the complaints listed in this post. Namely, the company violated their own service agreement by overbilling and refusing to honor money-back guarantees. To get to that point, I encountered several levels of rude sales assistants, one of whom just hung up on me.
    The product was absolutely awful. Nothing like the advertised product, unless old, musty coffee is your idea of premium coffee.

    0 Votes

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