We used US Data Corporation for a direct mailing to high school students for ACT and SAT test prep. The guy promised me the list was anyone that had taken the PSAT in the last year. This would mean the students are in 10th or 11th grade. He sent me 5, 000 records with parent names and the zip codes I was interested. We sent out the mail piece and received zero response. As I started to do some research as to why, our accountant comes in and hands me a copy of the mailing. Her daughter is already in college! Then she looks up other names on the list I purchased in her neighborhood and tells me they are all in college and some have even graduated from college. I also sent the list to another parent with addresses on her street. All of them were also college students. They sold me old data! We are all very upset, as a small business with 6 employees, we cannot afford to lose out and waste marketing dollars like this. We will not recommend them nor do business with them ever again. It makes us not want to rent a list from any company.
