I have also been scammed by these guys.
I have had a lot of transactions online and on cc recently and failed to spot this rogue one. £45 a month for about a year! (stupid me for not being more careful with statements). I have queried with LloydsTSB and they are sending a dispute form. I have managed to get into the pointshop account and it shows me as logging in once (I have no recollection), and purchasing a toothbrush. I have certainly never purchased a toothbrush from them, even for £1. I have an electric toothbrush and have no requirement for a new one!
I will be pursuing refunds vigorously via my bank. If you see this payment on your account, I encourage you to contact your bank immediately and dispute it. Complete scam!