ICE Enterprise is the parent company that sells bogus travel benefits to people that have just been tricked into buying a timeshare or vacation club enrollment. This, in itself, isn't illegal (I don't think). However, the fact that they sell people the same bogus benefits under several different brand names and force the agents to not "cross-brand", is a violation of the FTC consumer protection act.
So if you have been coerced into "activating" your benefits for more than one of the following brands, you should contact the Arizona State Attorney General as well as the Federal Trade Commission (FTC) on grounds of nondisclosure.
Westgate Cruise & Travel
Vida lifestyle
Pueblo Bonito
Unlimited Vacation Club
Interval International
RCI
SFX
Infinite Privileges
LHVC
IRSC(ice rewards)
Legendary
Vacation Privileges
InTravel
Krystal Resorts
Explore Kings Creek
These are ALL the same company but are pitched as non-connected competitors.
GVR(government vacation rewards)
Lifestyle Collection
They also process transactions through different merchant accounts depending on brand(s) the member is enrolled in.