I purchased a 2012 Kia Soul on 04/11/2012. The level of dishonesty I encountered at West Palm Beach KIA surprised me. I realize now my faith and trust that they were truthful was my fault. I was acting like a ###, believing every word they said. I'm sure the sales team had a good laugh as I drove off the lot.
We discussed my military service yet they did not offer the $500.00 veteran incentive. Why?
Let's talk specifics:
First the price of the car. Sticker price was $24, 293.00. They charged me $24, 511.50. Why the extra $218.50?
KIA MSRP was listed as $16, 595. West Palm Beach KIA added $5, 198.00 for the TV ad that brought me in the door. This I understood and agreed to. Effectively reducing my trade in from $9, 000.00 to $3, 802.00. Not bad for an 11 year old truck with 110, 000 miles on it.
West Palm Beach KIA also added $2, 500.00 for "Appearance & Protection Package" We didn't discuss that. What did that buy me? A wash and a tank of gas? I would like an explanation of what the "Appearance & Protection Package" is.
Last but not least, the money out of my pocket they quoted was: my truck, $4, 000.00, down and I finance $10, 000.00. They conveniently kept that piece of paper, so I have no proof of that. Trust bites me once again.
Let's break that down:
Sale Price: $24, 511.50
Sales Tax: $934.98
Total: $25, 446.48
Trade In/Discount: $9, 000.00
Cash Down Payment: $4, 000.00
Amount to be financed: $12, 446.48
Why the extra $2, 446.48??
As for the finance department: I have purchased many new cars over the past 40 years and never have I not gone over every line item with the finance representative prior to signing the contract. I may have caught some of these discrepancies if he had the time to do his job. The registration fee seems high. I already purchased that plate. You charged me $150.55 to transfer the plate from one vehicle to another, even though that plate expires July 12, 2012?
Bottom line: they have a very dissatisfied customer. Even the email sent was a lie. They represented themselves as the GM, Terry Hart. Does he condone the practices of his sales staff? Did he even see my response?
With all the business they do, I'm sure one disgruntled customer won't bother them. At least I had an opportunity to vent, which I will do at the veteran's associations I belong to and the church were I serve as an elder. Word spreads. If I can persuade a few of my friends from visiting that dealership, great. And they influence their friends and so on and so on.