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Caffe Aurora / "Win $10 000 cash" competition

1 Australia

Currently Caffe Aurora is running a competition - to enter you need to "enter the unique code on the back of this sticker at ...( website)". The sticker is on the coffee packet. I took the sticker off the packet and looked at the back and there was nothing there - any normal person would do this I am sure. I contacted the company and they said that it is in fact a two layer sticker - so you have to peel off the first layer which reveals a second layer with the code. The instruction on the packet is deceiving as there is nothing " on the back of this sticker". The instruction should say to peel off the first layer which will reveal a second layer with the code. Shouldn't competition instructions be clear ? Won't some consumers do what I did and just throw the sticker away when they see it is blank at the back? Could it be seen that the company is trying to have consumers not enter the competition by making it difficult to enter? It should not be up to consumers to spend time clarifying competition instructions.

Jan 12, 2016

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