not only does eyemed insurance charge to much for the service they provide. They also make optical retailers charge more for customers that do not have eyecare insurance. Of course having 2 prices list would a simple solution. But eyemed strictly says do not have 2 prices one for insured one for not insured.Do not let insured person take advantage of store specials, coupons, discounts etc. If this is done you will no longer be considered a provider. So prices have to be increased to regain the same profit margins that were available just a few years ago until luxottica tried to purchase the whole eyecare business.