First of all, those of you complaining about not having your broken frames replaced for free..take some responsibility for your own actions. If you break something, you pay to replace it. You don't get it replaced for free. There are no products that work that way. Yes, glasses are expansive, but so are cars and clothing. If you pay for them and are irresponsible and destroy them shortly after, they are not replaced for free. Adults need to start acting like adults and stop asking for handouts!
I do feel for your mother, but no company just randomly replaces lost gift certificates. They are to be used as cash for services rendered. If they did replace them that way..imagine how many others would be "losing" them.
So, you are angry at Lenscrafters because you were irresponsible and broke your glasses and they won't give you free ones? Sorry, but try that complaint with your new car, clothing, or anything else. You break it you replace it. It's time people started taking responsibility and stop asking for handouts. You can't chalk this one up to "poor customer service."