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CB Business and Industrial Review of Cracker Jack
Cracker Jack

Cracker Jack review: Prize quality decline 3

T
Author of the review
7:23 am EST
Resolved
The complaint has been investigated and resolved to the customer’s satisfaction.

Long, long ago, when my grandfather was a boy, he would pay very little(a coin or two) for a bag of Cracker Jack, and would get a very good prize. Maybe he got a ring, maybe he got a toy truck(one of which we still have to this day). Of my childhood(which is still technically going on), you pay much more, and get much less. You would get a piece of paper. OH NO! It's not a piece of paper! It's a pencil eraser-topper! Hours of fun! Whee!

Well, those plentiful days of paper-prizes are apparently gone. On a very cold, tiring ride back from Florida to Virginia, I stopped to get a snack at a rest stop. I decide to get a bag ofCracker Jack. I open my bag on the bus, excited to see my papery treasure.

THERE WAS NONE.

Imagine my disappointment when I saw that my bag contained no prize, but crushed caramelly popcorn and two or three peanuts. Heartbreaking.

Have they no soul? To crush a girl's chances of brightening her day with a prize? It is so.

One thing is for certain, I am shocked and ashamed at the decline of such a product that has set the benchmark of the caramel-corn industry.

I will never buy Cracker Jack again. Forget you, Sailor Jack. You too, Bingo.

So, has anyone else experienced this absurd ordeal?

Resolved

The complaint has been investigated and resolved to the customer’s satisfaction.

3 comments
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Reeve1
, US
Jul 01, 2013 9:30 pm EDT

This is the most lame excuse for PRIZE. I've purchased 3 different cracker jack packages at 3 different places for my kids and all of them have a paper sticker that says Louisville Slugger. NOTHING ELSE! If I have a smart phone, which I don;t, then we can get some other downloaded prize. I'm done with Cracker Jack. They made my children cry. If they can't spend 1 cent to make a reasonable prize I'm not spending another penny for my kids to have junk food.

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Acadia0215
Bethlehem, US
Oct 08, 2012 5:51 pm EDT

I just bought two bags of Cracker Jacks for my son and daughter. We all thought there would be a wonderful surprise inside, but...both bags had some piece of crap paper puzzle. What's the world coming to when Cracker Jack turned into a crock of sh**! I was extremely disappointed, and so were both my kids. Will never buy them again, and will urge others not to buy into their product either. It would be more rewarding to buy a colorful metal container, filled with three types of popcorn, because you could at least have a nice storage can when the snack is finished.

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MAXIEGIRL
Canal Fulton, US
Mar 23, 2012 8:23 am EDT
Verified customer This comment was posted by a verified customer. Learn more

Talk about a scam! The caloric count on the back of the Crack Jack box states "120 calories per serving". Aha! the box states there are THREE servings in the box! Have you ever shared one box of Cracker Jacks with two other people--NOT!? If you divide a box of Cracker Jacks 3 ways you get a scant handful or one mouthful. Just another lame deception by Frito-Lay -- they hope you don't read the entire label and just look at the calorie count of 120 instead of 360 calories for consuming the whole box.

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