"However, it's sheer ignorance to think that Ultimate is even remotely connected to Direct."
I think you must be delusional (or just maybe you know exactly what you are doing?). I have to wonder how you ended up here to make a c0mment, i.e., what's your motivation? The fact that you are defending this company and can clearly see the number of complaints here (and there are many, many elsewhere, readers. Check out these companies at the Better Business Bureau and other websites you will note a pattern in the way of doing business). Therefore, the evidence presented and widely available would certainly seem to undermine your credibility.
It's sheer ignorance to think they are NOT related. Ultimate Shopping Network, and now Direct Shopping Network are just names that front an ongoing scam. What these charlatans are doing is taking advantage of US laws of incorporation that shield individual operators from accountability.
Once they have ripped enough people off and have hidden away the profits they simply declare bankruptcy, dissolve the corportation, and reopen under a new name. The principals involved know they have little chance of being held accountable. Most consumers who are the victims of these crimes pursue it through the credit card company, and if the latter is unwilling to help them, simply chalk it up to experience. The victim feels foolish and ashamed that they have been taken advantage of. That is what these thieves count on, but victims need not feel this way because IT IS THEIR INTENT TO STEAL YOUR MONEY by sending customers merchandise that isn't worth what they state, and/or failing to refund customers' money. And they do it over and over, all over the country.
They will continue to do this until the victims come together to demand action be taken at the local, State, and Federal levels. What they are doing amounts to organized crime, punishable under RICO (Racketeer Influences and Corrupt Organizations) Act statutes, as well as mail and wire fraud, and who knows what else.
To make the foolish connection between watching reality tv shows and susceptability to being a crime victim is a false argument. What you are trying to do is make the victims of these crimes feel bad. What kind of an evil little thing are you? Obviously you have more sympathy for individuals who post false and misleading emails. Do the parties you defend butter your bread?