The American Mall Model Search — Scam?
Okay, let's get some facts straight. The AMMS is NOT a modeling agency. It's a competition to win a contract with a scouting and booking agency. Again, NOT a modeling agency. So those of you who say a legit company would not be asking you to pay for a portfolio, this isn't really the same situation. For a legitimate modeling agency, yes, do not give them the money if they ask for it. But that is not what AMMS is and should not be confused with it.
Is it bad business to ask for the money so early in the competition? Yes. Should they have licensed photographers taking the photos? Hell yes. Would it cost a whole giant lot more if they did? Well, need I repeat myself?
The cold hard fact is that a lot of the people that pass the preliminaries are not going to win. The contest is fun and they'll be given a fair chance, but realistically the company just wants their money from the photos. These people should take a good, long look at themselves before paying and ask, "Am I REALLY just that good? Or is there an ulterior motive here?"
If you ARE just that good though, then you're going to need a portfolio. It's an inescapable fact of the industry. They SHOULD allow you to submit a pre-existing portfolio if you have one, but as a company they still want your money, and I will admit the merits of having a first-hand account of how the contestant interacts with the photographer. Furthermore it bypasses the problem of fiscal inequalities by ensuring that everyone has the same basic setup, the only difference being the quantity of shots.
On a final note, it might be worth noting that the majority of complainants on this board did not follow through with the competition, but left when money was first requested. To those people, I can only say you are right to be wary. I applaud you for taking care with your money and your children. But you did not have the full experience, or really ANY experience with the company other than reading the complaints on this board and screaming scam. I'm not trying to offend you in any way, but please in the future leave the way for legitimate complaints.
More The American Mall Model Search Complaints & Reviews
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- The American Mall Model Search - NOT A SCAM... COME ON! 
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