A scam can be defined as an attempt to intentionally mislead another person with the goal of financial gain.
This company changes its name frequently because of a poor consumer record. It was formerly known as UCCTotalHome & UCC and is now Direct Buy to hide the previous poor consumer record.
There are many online reports on both companies regarding their poor consumer record. Look up 'direct buy scam' on any search engine.
Since you are reading this you probably don't know much about how a company like this does business.
A company with a dubious product or service for sale (like this one) will attempt to use coercive persuasion to make you buy. This may be a 'fear of loss' technique (you will not be able to tour the showroom and check prices again for 7 years if you don't sign-up today) or 'power close' techniques to 'intimidate' you into buying. Remember, they have nothing to lose ... they will not see you again if you don't buy 'today' so they are liable to try anything that might 'close the sale' with your personality type.
Time share is sold this way and some health club memberships because so many people drop out and don't use their memberships. They are really just selling 'time' to use their facility ... they have virtually no additional expenses when you join.
The contract, which no attorney would ever let you sign, is so one sided that it is patently fraudulent, in my opinion. But since you cannot take it home to review it ... most people who do join based on hype and inaccurate claims, find themselves holding a document that gives them virtually nothing for their money.
They are selling the equivalent of a SAMS CLUB or Costco membership for thousands!
Personally, I can find better deals than SAMS or Costco normally on the internet (that deliver to my home, not a warehouse) so DirectBuy selling for thousands is a total RipOff!
You are paying for a 'buying club' that gives almost no service, has prices that can be beat by almost any discount retailer. They hide behind a clever contract that gives you no rights to contest anything.
They are only in business because of gullible people that they can intimidate.
Beware, they employ a large in house complaint response team to counter 'real' actual consumer complaints published in various blogs.
AVOID! If it were a good, decent company they would be happy to let you try it for a month for free and then pay monthly.
But if they did that no one would pay their price.