ASOS review: Account closure

I am absolutely FUMING. After being a loyal customer for over 15 YEARS and spending thousands with ASOS (even while living abroad), I woke up to an email saying my account had been closed due to alleged violations of their “Fair Use Policy.”

Let me be clear: since receiving a Fair Use warning in October 2024, I placed two orders. One which I kept. The other was a small sunglasses order that hadn’t even shipped yet. That’s it. That’s the behaviour ASOS thinks warrants banning a long-term customer?

When I contacted support, I was treated with zero respect or empathy. The agent ignored everything I said, gave me copy-paste answers, refused to escalate, and had the nerve to close the chat while I was still trying to get answers. Outrageous.

This entire situation is not just insulting: it’s beyond unacceptable. ASOS’s so-called risk management team is incompetent and robotic, targeting loyal customers without explanation or logic. There’s no transparency, no appeal, no respect. Just “This decision is final.” Are you serious?!

If this is how you treat your long-standing, high-spending customers, I honestly hope others think twice before spending a penny with you. You’ve lost me for good, and I’ll make sure people know why.