Zag.comStay away

This review was posted by
a verified customer
Verified customer

After using the American Express Network’s Auto Purchasing Program, which is administered by, it didn’t take long to discover that the participating dealers which provide quotes with “Price Protection Certificates” for your configured vehicle have no intention of honoring those prices.

They merely use the service as a source of sales leads.

FYI, other buying services that go through include USAA, Consumer Reports, Overstock, Bank of America, Sallie Mae, NEA, and others.

Dealers not honoring their price certificate allegedly violates their contract with Zag, but when I called Customer Service to inform them of this nonsense, they told me there’s no guarantee if it’s on a non-inventoried vehicle, as if it’s my fault. Unfortunately, there is no such language in the disclosure statement. Not that it matters, either. Because I then changed my vehicle to one that was in a dealer’s inventory, and they still declined to honor their quote.

So, Zag’s business model is bogus. Which is really of no surprise. The only use the service has is to guide you in your negotiations with dealers. I took my price certificate to numerous dealers until I found one to beat the lowest quote, making them think that so and so dealer was honoring their quote to begin with. All’s fair in war, love and car buying negotiations.


  • Cu
    culpe Aug 21, 2014

    complaint about dentist

    0 Votes
  • Bm
    bmwlovers Mar 31, 2011

    I have the same bad experience with through Amex/Costco and consumer reports.

    They linked me to the local car dealer at BMW of Salem Oregon. The car saleperson promised me a price that was similar to what showed (which was good initially to have our conversation started) and told me that the car would be ready for pick up in 1 or 2 days. I placed my order and only to receive an email notice (no even a phone call !) that the car might only be ready in 2 more days because they could not get a hold of the establishment manger who had the car. In the end, the car never showed up.

    This is my complaint to Don't waste your time with the dealer zag comes up for you. They are not reliable, they do not respect your time, they have plenty of time to play with you and shoot you off in the end when you run out of time, and they think that is the moment they will try to rip you off.

    1 Votes

Post your comment

    By clicking Submit you are agreeing to the Complaints Board’s Terms and Conditions


    Unhappy consumers gather online at and have already logged thousands of complaints.
    If you see dozens of complaints about a certain company on ComplaintsBoard, walk away.
    One of the largest consumer sites online. Posting here your concerns means good exposure for your issues.
    A consumer site aimed at exposing unethical companies and business practices.
    ComplaintsBoard is a good source for product and company gripes from especially dissatisfied people.
    You'll definitely get some directions on how customer service can best solve your problem.
    Do a little research on the seller. Visit consumer complaint websites like ComplaintsBoard.