IT Cosmetics
Customer Service: Phone, Email, Contacts

About IT Cosmetics

It Cosmetics is a well-known beauty brand that offers a wide range of high-quality makeup and skincare products. The company was founded by Jamie Kern Lima, a former news anchor who struggled with skin issues and found it difficult to find makeup that would cover her imperfections. She decided to create her own line of products that would not only provide coverage but also improve the overall health and appearance of the skin.

It Cosmetics is known for its innovative formulas that are designed to address specific skin concerns. For example, their CC Cream is a cult favorite that provides full coverage while also hydrating and protecting the skin from the sun's harmful rays. The brand also offers a range of skincare products that are infused with powerful ingredients like hyaluronic acid, collagen, and peptides to help improve the texture and tone of the skin.

One of the things that sets It Cosmetics apart from other beauty brands is their commitment to inclusivity. They offer a wide range of shades for their makeup products, ensuring that everyone can find a shade that matches their skin tone. They also feature models of all ages, sizes, and skin types in their advertising campaigns, promoting a message of self-love and acceptance.

Overall, It Cosmetics is a brand that is dedicated to creating products that not only make you look good but also feel good. Their innovative formulas and commitment to inclusivity have made them a favorite among beauty enthusiasts around the world.