Direct Shopping Network / DSN states info incorrectly

1 Review updated:

Not to mention that their phone reps are rude and not of any help, I have also talked to some who were stoned. The hosts are always talking about parties on the parking lot and all the operators are outside.

They also take forever for delivery.

They say all their stones are natural and that is so untrue. See following article:

Thursday, September 4, 2008

The Red 2008 Beijing Olympic Andesine Story

NOTE: This is a reprint of the report, without photographs, of the 2008 Beijing Red Andesine sold by DSN. The full story on the Red Andesine can be found in Colored Stone Magazine or on


One more report on this gemstone from the ISG based on many consumer's requests...

We are posting this up due to multiple consumer requests. So before anyone writes me to tell me how tired you are of reading about andesine, just know that this is due to a lot of folks asking us to specifically deal with the Direct Shopping Network's�¢ï¿½�¢ representations of their 2008 Beijing Olympics Andesine. At issue now is a reported episode last night where the owner of Direct Shopping Network came on camera with an unnamed PhD who declared that the DSN andesine was totally different from the Mexican yellow feldspar that has been demonstrated as the source for the bulk diffused material sold by Jewelry Television and others. And DSN is reported to continue their claim that their andesine is all natural and untreated in any way.

Well, we just happen to have four (4) of the Direct Shopping Channel�¢ï¿½ï¿½s 2008 Beijing Olympic Andesine here in the ISG office. So I thought I would post up some quick images simply to demonstrate the facts. We have obtained these stones either from buying them direct from DSN, or having our students and supporters send them in. And we have DSN 2008 Beijing Olympic Andesines with certificate numbers 1450, 1482, 2086, and 2089.

Since by now everyone who reads our newsletter has a pretty good understanding of the andesine properties, I will simply run through these four stones and demonstrate how they are, in fact, exactly as all of the other bulk diffusion treated andesines that we have inspected to date.

2008 Beijing Olympic Andesine #1450 -- This is an 8x6mm red andesine that shows the laser inscribed 2008 Beijing Olympic logo as licensed to Direct Shopping Channel by the US Olympic Committee. The weight is listed as "1.20 - 1.40 ct" which is actually a deceptive method of weighing a gemstone according to the US Federal Trade Commission. But assuming that DSN either does not own a very good carat scale, or they just don't want to take the time to really give proper carat weights, we move directly to the images of this particular gemstone.

OK, pop quiz time. What are these? Lamella ribbons that look just like every other formation of this type in every other bulk diffusion treated andesine that we have seen to date. These have been seen exactly in this form and format from bulk diffused andesine from just about every seller's andesine that we have tested. And as we move through these four we will see this again. No surprise. And I hate to be redundant, but again, we have seen this same picture on andesine after andesine as the diffused color concentrates along the boundaries of these lamella ribbons. We could line up 50 images like this from other andesine from other sellers of the bulk diffused material. And they all show this same feature time and time and time again. But these are all the official Beijing 2008 Olympic Andesine sold by Direct Shopping Channel. By now I believe you all can decide for yourself whether are not these images look like the myriad of others we have posted up on this subject.

2008 Beijing Olympic Andesine #1482

2008 Beijing Olympic Andesine #2086

2008 Beijing Olympic Andesine #2089

OK, just one comment on #2089. The color diffusion was so thin that when they lasered the Olympic logo into the stone it cut completely through the diffusion color layer. And the logo is actually clear on the top and bottom of the stone due to the very thin diffused color layer being totally penetrated by the laser.

And finally, that famous Raman scan of the Mexican yellow feldspar and the Direct Shopping Channel's Beijing 2008 Olympic Andesine. Bottom line is that the 2008 Beijing Olympic Andesines that we have from the Direct Shopping Network are exactly the same as all of the other andesine sold by the sellers of this bulk diffusion treated gemstone, and DSN is selling it without proper disclosure as required by the US Federal Trade Commission.

If Direct Shopping Network�¢ï¿½ï¿½s scientist or staff would like to submit additional stones to us for testing we welcome them to send them in. And if Direct Shopping Network�¢ï¿½ï¿½s scientist or staff would like to visit the ISG office and get a first hand look at our collection and evidence on this, we welcome that also.

But in spite of their claims otherwise, the andesine being sold by Direct Shopping Network exactly matches all of the others we have tested that were, in fact, bulk diffused to enhance the color. And if DSN wishes to continue to claim that their material is natural and untreated, we have just two questions: Where is the rough andesine that you are selling? Where is the mine?

With this we are complete with our report on andesine. However, we have found that the bulk diffusion of copper into gemstones is not limited to andesine. Next we move to an investigation of the bulk diffusion of copper into Mozambique �¢ï¿½ï¿½ Paraiba �¢ï¿½ï¿½ Tourmaline. Should be interesting.

Robert James FGA, GGPresident, International School of Gemology

���©2008 International School of Gemology .

We do urge and support sharing of this information in its entirety, with copyright notices intact, to others who are interested in the study of gemology. Jeweler�¢ï¿½ï¿½s Associations are welcome to distribute to your members.

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  • Ch
      Jul 01, 2010

    Do not shop with DSN the ring I bought is not the ring shown on tv it cost me a months pay . what a terrible co. I have my lawyer looking into this matter the ring has such a big enclusion it is worthless to me

    0 Votes
  • Mi
      Jul 31, 2010

    I've purchased many items from this company in the past. All were as stated by the sales host. I recently purchsed two differnt diamond rings, one was .81 pt. ct. ctr stone. I received the ring and the diamond measured at about .60 pt. I measured with calipers. When I called to complain they told me the ring was not returnable due to it being a sale. I stated it wasn't what was advertised, after a little run around they told me to take it to a jeweler have the stone removed and weighed. If it wasn't the .81 pt. they said I could send it back for a refund. I asked if they would pay the cost for the jeweler to do the work and pay the shipping back. They told me no, If I didn't like it to file a complaint with the better business burea. I did! They will never get my business again.

    PS. the second ring had a big crack in the stone which didn't show up on the tv screen at close up. I suspect it was bait and switch.

    0 Votes
  • Ca
      Apr 19, 2011

    I bought one item from DNC when Lauren was there and it was nice and worth the money paid. Later I bought a stone and it arrived and was obviously not the size they claimed!!! It was supposed to be 7 carates and it appeared to be about 3 at most.
    I recently bought something and am now in dispute with my credit card trying to reverse the charges becaue they promised 20 business days and it has been over a month and two thirds since purchase.
    I hope it can be reversed as I think they have become a very bad business and seeing what others say, its probably true. Never again will I buy anything from them!!!Never.

    0 Votes
  • Me
      May 04, 2011

    i have had same problems i am still waiting on a 14k ring tsavorit i paid for it on feb23 and still have nothing to show for it i called again amd had the supervisor yelling at me that i should have all my order correct it is not there responcablity how is this my problem she would not let me get a word in the call before was do to am iterm that they say i order 2 times in one show then told me i paid it wrong i had an in house credit that disapeared that was being used to pay f or an opal and a toumaline and then i was billed for both anyway i thought i had it straight then i was told the problem with the ring ws they did not know what color the gold was to be which means they had not even started to look at my order for 2 months they yell at me for loosing my orders im out the money and refuse to give me shipping info I m out a good $2000. and they so do not care charges need to be filed to either make them honer or double my money back
    they did a nice one to me they sent me a bottle of gold instead of the $75 tourmaline this week and i know it was to get even with me for there mistake i will not use again i wish i new what happened to dsn the were great

    0 Votes
  • Ds
      Jun 11, 2011


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