7Flix review: 7flix advertising during PG movie

Why is it, all of a sudden our family movie time (Breakthrough - PG) was bombarded with advertising using suggestive homosexual content (Extra ad - explicit lesbian content and Go a Moe's ad). It was virtually every ad break. I understand they pay big money for this but surely there are guidelines preventing such content during PG movies?

We saw this as totally unnecessary, especially during a family movie and we have great concerns that it is suggestive, desensitising and potentially grooms vunerable, impressionable children.