Ultraframe Conservaglass review: Ultraframe help Greenway deceive my family

MAKING PEOPLE AWARE OF THE DOUBLE GLAZING INDUSTRIES CONS / SCAMS

Following Greenway (Mr Andrew Green), Ultraframe & other parties involved in MY CASE making false claims that Ultraframe’s Conservaglass and Glass Systems Ltd, product Climate Activ range were the same product.

I challenged Ultraframe’s advertising via the Advertising Standards Authority, considering Ultraframe were making claims that Conservaglass was a unique product. Ultraframe claims Conservaglass’ self-cleaning properties were bonded into the glass during production and did not wear off over time, like its competitor’s glass.

As you can see from the ASA’s letter that follows, Ultraframe’s Advertising was not misleading. Hence, Ultraframe did not lie in its advertising concerning Conservaglass being unique but Ultraframe DID mislead / lie to Trading Standards, Nick Ross (March 2012) and others to aid Greenway in its deception against my family.

This deception was to make my family pay for a premium product but the company Greenway supplied and fitted a brand lookalike product, from Glass Systems Ltd. The self-cleaning properties of the brand lookalike were sparsely sprayed onto the surface of the glass, post production and wear away over time.

Copy of the Advertising Standards Authority letter:-

Miss W Williams

13 March 2013
Ref:A13-221868 By post and email

Dear Miss Williams

Your complaint

Further to my letter dated 8 March, I am writing to let you know the outcome of our investigation. As suggested by you in your email dated 23 January 2013 to my colleague, Elfed Owens, I have contacted Pilkington and spoke to a Technical Advisory Service Manager there. He informed me that the Pilkington Activ glass which is supplied to Ultraframe Ltd has the self-cleaning coating applied during the manufacture process (when the glass is heated to approximately 700 degrees). He said the coating was an integral part of the glass and could not be removed. He confirmed that it was bonded to or fused with the glass, and was not therefore sprayed on post-production like some competitor products. He confirmed that the coating would last for the lifetime of the glass and, unlike some competitor products, would not therefore need to be reapplied.

We consider that because Pilkington have confirmed that the product advertised by Ultraframe has "a transparent coating bonded into the external surface of the glass (not sprayed on to the sealed unit after production like some competitor products)", the claim has been substantiated and is not misleading.

We will therefore be closing our file on this matter. Thank you for contacting us on this occasion.

Yours sincerely

Lucy Crowe
Investigations Executive

Warning to the general public. Hope it helps.