The Lionheart GroupFraud and cheating


DECEPTIVE MARKETING at its finest. This is the brainchild of several Independent Associates who are exploiting jobseekers on the major job boards, especially Monster.

Post a resume, and you'll get a very convincing response (or several)from Nick, Jimmy or one of several other people showing interest in your resume and inviting you to fill out a qualification form and 'interview'.

STOP! THIS IS NOT A JOB OR EMPLOYMENT! It is a chance to sell you on the Pre-paid Legal business opportunity. You pay money then promote legal plans and identity theft protection as an Employee Benefit to companies.

To be honest, IMHO the Pre Paid Legal products are pretty darn good, and the opportunity is excellent, for the right person. but it's NOT a job. The Lionheart communication and website CAREFULLY skirts around this. Just look at the emails and the site and try to NOT come away with the impression that they offer high-paying jobs.

The sad thing is that these perpetrators trick many jobseekers who are simply looking for a job, not looking to pay money to be 1099 self employed. At a minimum, this wastes time, gets people's hopes up, is misleading and perpetuates the bad rep that network marketing companies like PPL are stuck with because of the marketing activities of a few tricksters. The PPL corporation should COME DOWN HARD and put a stop to these bad apples.

Interestingly, the Lionheart Group has apparently managed to entice some top PPL Associates into their web, apparently to share in the spoils of all those recruits. Their names will be on the emails you get. Shame on them all!

If Lionheart scammed you, you can post here.


  • Ri
    Richard Yancey Mar 19, 2009
    This comment was posted by
    a verified customer
    Verified customer

    Our CEO has published a response to these questions or concerns that may be found here:

    Thank you,
    Richard Yancey
    Lionheart Group Public Relations

    0 Votes
  • Bo
    BOBBY HAMMERHEAD May 08, 2009


    Ok good...I'm not going to go read it, because whatever he can possibly say, it will NOT change THIS STRING OF EMAILS I RECIEVED -



    WOW Nicci, you guys almost had me drive allllllll the way to Miramar Beach to pitch me PPD Legal and Identity Theft?

    May I tell you how deplorable it is, that you feel you have to mislead someone, in this economy into thinking that they have an interview for a real job? Amsoil has a touch of MLM to it too, so I'm obviously not AFRAID, but I'm more into being honest...

    Some advice -

    1. Lose the fake looking website, with the plug-in professional looking clip art people. Nobody with a brain believes it, and it WILL MAKE THEM START DIGGING.
    2. Disable the link to the forums, where any forward thinking professional would go, since the website is so vague..AND THE DIGGING CONTINUES.
    3. Disable the link to the main site, where you ask all the qualifying questions to the would be customer. Doesn’t take a rocket scientist to make that deduction, since everyone and their sister has pitched me on PPD Legal...DIGGING JUST A BIG MORE...
    4. Do something about the HORRIBLE reputation your "group" has nationally, and get it off of the internet. I JUST READ A POST, USING THE EXACT EMAIL YOU SENT ME, to lure a guy into a similar interview in Seattle. WOW. WE STRUCK GOLD HERE CAPTAIN!

    Here, go read it. /URL removed/

    I didn't mention my part time gig, and had you read my resume' you would know that I ALSO host the market leading PM Drive radio show here.

    Lose my email address, and thanks for the material.


    -----Original Message-----
    From: Nicci Leffel [mailto:[email protected]]
    Sent: Friday, May 08, 2009 12:05 PM
    Subject: Re: Miramar Beach Interview


    This is not insurance at all.


    ----- Original Message -----
    From: "ROKJOK SYNTHETICS" <[email protected]>
    To: "'Nicci Leffel'" <[email protected]>
    Sent: Friday, May 08, 2009 11:47 AM
    Subject: RE: Miramar Beach Interview

    Hi Nicci -

    Is this Insurance Sales?


    -----Original Message-----
    From: Nicci Leffel [mailto:[email protected]]
    Sent: Friday, May 08, 2009 11:21 AM
    To: [email protected]
    Subject: Re: Miramar Beach Interview

    **** - thanks for completing our online compatibility profile. Your
    responses are excellent. We will be conducting interviews in the Miramar
    Beach area on Wednesday (5/13) and would like to schedule you for an
    interview. Please click the link below to select an open time slot:

    Your interview could take up to an hour and a half. Please plan accordingly
    and bring a current copy of your resume.

    Interview Location:

    The Lionheart Group, Inc.
    495 Grand Boulevard, Suite 206
    Miramar Beach, Florida 32550

    From Pensacola: Take Hwy 98 through Destin. Then turn Left into the Grand
    Boulevard Shopping Center (see PF Chang's). Pull into the shopping center
    and proceed to building 495 (see Prudential on the building). Go inside and
    take the elevator to the second floor, Suite 206.

    From Panama City: Take Hwy 98 toward Sand Destin. Then turn Right into the
    Grand Boulevard Shopping Center (see PF Chang's). Pull into the shopping
    center and proceed to building 495 (see Prudential on the building). Go
    inside and take the elevator to the second floor, Suite 206.

    If you have questions in advance you may visit our corporate web site at for more info. Please be aware that we will
    not be able to reschedule missed interviews.

    Thank you,

    Nicci Leffel
    Area VP
    The Lionheart Group, Inc.

    May 8, 2009

    Dear ****

    We have reviewed your resume on and feel we may have an interest in scheduling you for an interview. Please take a moment to answer a brief questionnaire (see the link below) that will further assist us in determining if a preliminary match exists between your qualifications and career objectives and our corporate goals.

    Interviews will be conducted in Miramar Beach on Wednesday of next week. To be clear, this position does NOT require a daily commute.

    PLEASE NOTE: You have been sent this email because we saw something in your resume that would indicate to us a potential fit for professional business to business sales.

    If you feel we have made an error, there is no reason for you to click on the compatibility profile below. Please simply scroll to the bottom of this email and click on the link to be permanently removed from our selection process.

    Click below for our online compatibility questionnaire:

    The Lionheart Group, Inc. is uniquely positioned to attract, develop and retain preeminent field and management talent in an emerging industry characterized by high-growth and minimal competition. We specialize in providing business owners and employee groups of all sizes with cutting edge employee benefits specifically designed for identity theft restoration and access to the legal system.

    We seek independent-minded individuals with solid interpersonal communications skills to join our elite team of highly trained business to business sales professionals. Our Agents can earn substantial incomes marketing our plans both as employee benefits and as valuable tools for business owners.

    Candidates must be comfortable dealing with senior level executives and business owners. Public speaking skills suitable for presenting to groups of 10 to 40 employees at a time are a plus. Candidates must be coachable and willing to follow a proven success system.

    History has shown that the demand for our services actually increases in a down economy, which is one reason we have just completed our 15th consecutive year of record setting growth. It is also why we are looking to add a few solid professionals to our business to business sales team right now.

    As we have all seen, an unprecedented economic shift is taking place in our nation, and many hard working professionals are now faced with some tough questions about the financial stability of both their career path and their future. Americans are witnessing a seemingly endless parade of major employers laying off tens of thousands of employees once thought to have safe and secure corporate jobs. The Industrial Age model for financial security was to go to school, get good grades and find a safe secure job for life. We were told that we could count on the retirement from our job and the government to take care of us financially once our working days were over. The rules have officially changed.

    Timing is everything, and we fully realize that many candidates whose resume credentials meet our criteria may not have reached a point in their careers where they are prepared to consider alternatives beyond climbing the traditional corporate ladder. We are looking for seasoned professionals who are now ready to break away from the pack and ask themselves uncommon questions in this new economy.

    Questions like these: Have I had enough of working day after day building a company for someone else, a secure retirement and a solid financial future for someone else only to start all over again every few years? Is it time I built a solid income for me and my family that no one can take away either today or in my retirement? Have I had enough of simply trading my time for dollars without building anything that will continue to pay me when I am ready to slow down?

    If you would answer yes to these questions, we would encourage you to move to the first phase in our selection process by completing the online compatibility questionnaire (at the link above).

    For more information on The Lionheart Group, Inc. and the type of professionals we are seeking in Florida and around the country, please visit our web site at

    All additional details will be discussed at the interview, if one is scheduled.

    Thank you in advance,

    Nicci Leffel, Area VP
    The Lionheart Group, Inc.

    ___________________________________________________________READ FROM HERE UP_____________________________________________

    WHAT THE HELL, and why does Monster or let these people get away with this? This is not only predatory as HELL, but it's just mean!! I was ready to get up in the morning, put on a nice suit, and go put my best foot forward for some JACKASS MLM scheme?

    The great thing about freedom of speech is that it's my 1st Ammendment right, and I WISH this clown was in my neck of the woods this afternoon. I DO have a job that takes 4 hours every afternoon from 3-7pm, and this Nicci chick is about to become FAMOUS.

    2 Votes
  • Bo
    BOBBY HAMMERHEAD May 08, 2009


    0 Votes
  • An
    andrew davis Jun 01, 2009

    I heard they were changing company names so people would no longer read our comments.

    Let's not let them get away with it!!!

    Look out for a new name!

    1 Votes
  • 1t
    1turbo10 Aug 01, 2009

    I was recruited through Lionheart 3 years ago. I liked PPL products and could see the huge need for it.
    It took me a while to get it going and build it up. I can say the first year was rough...Well, very rough, but I stayed with it. The training they offered was great and I was able to make 24K the first year. You can laugh but 24K beats unemployment any day. Others have done much better but I am a slow learner. Anyway my second year was much better 64K now were talking!! Where can you work and get a raise like that after your first year?? I am now working at building my own team and year 3 I earned 94K!! This year will be well over 100K. I have to say I am glad you all didn't see this opportunity because it leaves more for me and my family!! Just kidding! Anyway all I can say is this is no scam and had they not contacted me through my resume on Monster at the time. Had I been introduced any other way, I most likely never would have given them the time of day. I can honestly say these folks changed my life. So my advice is to always keep an open mind and always check things out yourself, what some call a scam may just be what you call a blessing!! Had I read this Internet crap I never would have gone either. Thank God I missed it!!
    Good Luck

    -1 Votes
  • En
    entrepreneur_dude Oct 13, 2009

    I submitted my resume on career builder and I also got the generic letter from LionHeart Assurance Group. I then scheduled an appointment and today I went there and I wanted to share my experience with the rest of the world.

    The meeting lasted approximately 1 hour and much to my amazement the first 56 minutes were a product pitch and the last 4 minutes were about the job offer. The entire time I sat there thinking they are looking for a customer for 56 minutes and possibly a worker / investor for 4 minutes.

    Anyway, there were some outrageous facts presented that I cannot possibly believe. As the presentation progressed I only became more and more skeptical of the entire thing. For instance, there were 5 people present including me and at the beginning of the meeting the speaker said they personally reviewed about 1000 resumes and only picked us 5 as being worthy. LOL whatever.

    I patiently listened to the 56 minutes of product pitch and then i patiently listened to the 4 minutes of information about what I came for... a job opportunity. Towards the end of the meeting the cat came out of the bag and the speaker made it clear that LionHeart was looking for people to sell products and or services offered by Knoll and PrePaid Legal. In other words Lion Heart assurance does not have nor produce what is being sold...

    At the end of the meeting they asked us to rate our interest and I interrupted and asked if I could be allowed to ask questions before I decided my level of interest. The speaker reluctantly allowed me to ask a question or two but he made it clear that the questions were to be asked later at some other point in time and after I would decide what my interest level was. Why does a legitimate company not want you to ask any questions before demanding to know your level of interest?

    Anyhow, this was my first question. "Is LionHeart Assurance a publicly traded entity with transparent bookkeeping." The answer was "No".

    I then asked, "why should I be motivated to sell Prepaid Legal's or Knoll's products through some other business." The answer was, "LionHeart is a system." Additionally, the speaker added, "There is no other way through the door besides this." I then quickly pointed out that during my research previous to this presentation, it was clear to me that PrePaid Legal was offering job opportunities for people to sell their products and or services.

    In other words, if I wanted to sell Blue Bell Ice Cream products, and blue bell was allowing people an opportunity to sell blue bell products, why would I then go to say ABC ice cream system, and then sell blue bell products indirectly through a middle man?

    Folks, if you want to respond to LionHeart Assurance that is your choice. But I would suggest that if you believe in this type of product and or service, you might as well go directly to the publicly traded company with transparent bookkeeping and sell for them direct with no middle man.

    Essentially, it is my impression that LionHeart Assurance is preying on people looking for a job, and they are nothing more than a "system" that wants you to sell another company's product and or service while they stand in the middle collecting their share of the pie. Additionally, they are picking up a sale off of you in the process of offering you this ( i use the phrase lightly) "job opportunity."

    I would not go so far as to call them a scam or fraud but I would say it makes no sense to me at all? If you wanted to sell new Ford cars and your local Ford dealership was hiring care salespeople, would you go to ABC car sales and try to get a job there selling new Ford cars? What would be the point of selling something through a middle man who takes part of the cut?

    And now the real clinch. At the end of this presentation we were told that we would have to pay $259.95 The break down was $100.00 for a 2 year license to sell insurance, $41.00 for testing, $72.00 for a background check, a required family enrollment into the plan for $36.95, and lastly a $10.00 enrollment fee.

    So, after going here to look for a job opportunity, and sitting through 56 minutes of product presentation, and 4 minutes of job offer information, it hit home. To get this so called "job" you first have to buy the product lol plus many other additional fees.

    For me this was a waste of gas and time and at the end of the meeting 2 of us 5 walked straight out and 3 people remained.

    From my point of view I do not feel that LionHeart Assurance is doing anything illegal but that being said, I would not recommend that anyone respond to any job offers from LionHeart Assurance. As I said before, if you truly believe in this type of product and think you have what it takes to sell it, then do yourself a favor and go straight to the company that has the product and then sell it for them direct.

    For whatever it's worth I am trying to be fair and subjective here and I feel that I am somewhat worthy of commenting as I have been a business entrepreneur since 1986, I have been awarded a "small business entrepreneur of the year award, I have been added to the Presidential Whos' Who of successful business owners and etnrepreneurs, and last but not least, I have been selected and appointed as a board member on the Jobs and Prosperity Task Force Advisory Board in Washington, D.C. Not to mention I like kitty cats and I make a mean breakfast burrito lol. :)

    It took me some time to go to the meeting which I fully documented on my laptop and it took me some time to compose this comment here. It is not my intent to degrade or bring accusations of fraud or illegal business practices against LionHeart Assurance, it is merely my intent to share my experience today as well as my own personal opinion as a long standing and successful business entrepreneur.

    1 Votes
  • Js
    jsanderson Jan 22, 2010

    Pre-Paid Legal is a great publicly traded company, but signing up under a regular Pre-Paid Legal person would put you on the part-time network marketing (MLM) side of PPL's business model - which is fine if you don't need to replace a full time income quickly. Lionheart is for business to business sales professionals looking to replace a full time income selling the services into employee groups as benefits. Big difference, and totally different recruiting criteria. One is a traditional long-term MLM building process for non-sales types with a long term yield, the other is short-term full time income replacement for experienced sales pros. Obviously the previous posters were not experienced B2B sales pros.

    -1 Votes
  • Mm
    MML_Scams! Jul 04, 2010
    This comment was posted by
    a verified customer
    Verified customer

    My response to Lionheart, as I was also contacted through Career Builder for a 'Job Opportunity":

    I am *currently* a PPL customer, but now I am now CANCELING my Prepaid Legal Membership because of this email. Businesses and individuals who promote FALSE job opportunities in the guise of network marketing (NOT A REAL JOB) is unacceptable. If your network marketing company is so worthy, then advertise it for what it is (NETWORK MARKETING) and let the results draw more people in. If you have to advertise this under FALSE PREMISES, clearly your business isn't trustworthy enough to be a part of. Why would entrust a PPL for identity theft services when LionHeart Assurance cant even truthfully represent it's company???? Shame on your business team.

    1 Votes
  • Ri
    Rian M Jul 21, 2010

    Thank you for this information. I posted my resume on and was immediately sent a response explaining their "interest" As a recent college graduate I was excited yet very weary. I became extremely skeptical when I received mail immediately after I completed the "questionnaire". They wanted me to drive to Allentown PA from Lancaster PA which is a good 2 1/2 hr plus ride. This website supported my skepticism and has saved me a tank of gas and a day full of frustration. DOES ANYONE KNOW OF A CREDIBLE WEBSITE A RECENT BS/BA MARKETING GRADUATE CAN REFER TO WHEN LOOKING FOR A JOB???? PLEASE RESPOND!

    1 Votes
  • Lc
    lcj0025 Aug 07, 2010
    This comment was posted by
    a verified customer
    Verified customer

    For anyone even considering a "job" with Lionheart Assurance - I will post a series of E-mails back and forth (E-mail addresses removed for privacy reasons). Do not even waste your time with these folks.

    Hey Mike

    I just want to clarify one thing - is this an actual job interview or
    are you going to try and convince me to buy some sort of prepaid legal


    Lance I am not going to try to sell you anything except maybe the way you
    think... Saying that, If you don't want to see what we do.. That is why
    THIS is AMERICA.. You get to choose not to attend.. Any way good luck in
    your search..

    Area VP
    Lionheart Assurance Solutions

    Hey Mike -

    Thanks, you pretty much confirmed everything I found out about your
    company via the web and the BBB reports I read. Your cryptic answer
    and lack of straightforwardness hit the nail on the head. You can
    count me off your "interview" list. Thanks a lot -

    I wish you had a clue what you are talking about.. But You do not.. No more
    conversation You will be removed

    Area VP
    Lionheart Assurance Solutions

    Thats not only rude, but Mike would not answer any question straightforward. From my personal experience within the Criminal field, it is within my own opinion that this company is not in the best interest of any job seeker.

    SGT James
    Military Police Corp

    1 Votes
  • Ma
    Marco1980 Aug 31, 2010

    What a joke!

    0 Votes
  • Ma
    Marco1980 Aug 31, 2010

    Lionheart Assurance is a SCAM SCAM SCAM. Not only are they a fake organization that tries to pitch services to you for money after they claim they'll help you with career placement, but they've been using people's name to advertise their fake services.

    Avoid these jokers at all costs.

    Lionheart Assurance is a SCAM
    Lionheart Assurance is a SCAM
    Lionheart Assurance is a SCAM
    Lionheart Assurance is a SCAM
    Lionheart Assurance is a SCAM
    Lionheart Assurance is a SCAM
    Lionheart Assurance is a SCAM
    Lionheart Assurance is a SCAM

    0 Votes
  • Tb
    T.B.S. Dec 30, 2010

    Thanks for all the information on this "company". I just received one of their emails and was weary from the start, glad I did a little research before responding. CareerBuilder and Monster really need to stop these types of scams on their sites!!

    0 Votes
  • Kt
    KTGeorgia Mar 06, 2011
    This comment was posted by
    a verified customer
    Verified customer

    I agree with the and the hilarity of this type of scam is overwhelming. This pyramid scheme has many faces (company names that are not genuine) Primerica, Bankers Life and so on. As with others in thoughts, if there is no direct contact with an employer responding to your currently viewable resume online...kick them to the curb and keep on searching. I have a personal friend of mine that is making preparations to go after them in court. The entire time of reading my intro letter received from Lionheart and researching their website, most applicants know that potential employers do not constantly call you at home, sending endless email messages and better yet, " What employer hires you for such a fantastic opportunity with no skill relations compared to your resume?" Gimme a break! I mean this kind of BS Marketing is about as stupid and false as with the comparison scam going on against, "Online Publishers Clearinghouse." LOL! With all the people in our country currently seeking work, trying to keep their homes intact, etc Citizens know that you don't pay a potential employer for you to become "employed in return period." Employers pay YOU. It's really sad that motivated people dealing with the job search are taken for a ride when their life is already at an all-time low, while trying make ends meet financially too. Lionheart Assurance, GET REAL! Do you crooks think that honest job seeking citizens would take the time to bad mouth your identity in detail for no reason or basis ? Even with the Better Business Bureau? Entrepreneur_dude is telling the truth because that same interview process has raised it's red flag way too many times in Georgia. No joke! It's a scam!

    0 Votes
  • Kr
    Kraegan Apr 01, 2011
    This comment was posted by
    a verified customer
    Verified customer

    American workforce needs to fight back against this attack by pyramid scams and fly-by-night head hunters. I'm sick of getting job interview offers from someone trying to sale something. It's bad enough we have to deal with job boards cluttering up the issue by focusing more on trying to sale "professional resume consulting."

    0 Votes
  • 66
    666 IDEAS Apr 05, 2011

    This is X-TV reporting. What we need in the Movement is some more people that are not afraid to use their camcorders to shoot these [censor] down. What we need here is for some of you to to brave enough to shoot live video of their presentations and then post it on the web. If you search for them, you will find my efforts.
    I am the most dangerous man in Television today, and will totally invent the New Media Revolution.
    I am 666.

    0 Votes
  • Bo
    Bobbybloodlust May 12, 2011

    Ha.. Glad I found this website. Beware Lionheart isn't the only company with this type of scam. A year ago I was e-mailed by american solutions and a few others. But I'm glad to hear there are still people out there that would rather look into a business before opening their wallets.

    0 Votes

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