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Diamonds Internations / Crown Of Light Diamonds


Crown of Light, what a rip-off!

Complaint Rating:  89 % with 37 votes
89% 37
Contact information:
Diamonds International
I decided to surprise my husband on his last birthday with a cruise. We set sail on Carnival's Fantasy on Sept 24, 2009. While on the cruise, we were woo'd, so to speak, by the ship's professional shopper, Martin. He went on and on about Diamonds International, how you could upgrade diamonds and that they had a diamond that no one else had called the Crown of Light. We have been married for seven years and talked about upgrading my diamond for some time. We went in WHEN Martin was there on Saturday, the 26th. After being there for over 2 hours and looking at a countless number of stones, not to mention haggling with our sales person over the amount of money we were willing to put out, we wound up settling on a stone that was .65 carats, G-H color, SI1 clarity. I was trading in an emerald cut stone that was .91 carats, G-H color, VS2 clarity. The cost, $1600. Yes, I know, anyone with a logical brain can't see this as a fair deal but, we were convinced by DI and Martin that the stone was going to appraise for a much higher price than we paid because of it's "unique" cut. After we returned to the boat, I called Martin again, concerned about whether or not we'd gotten a good deal. He reassured me. When we returned home, within a week, I brought my ring to a certified gemologist to have it appraised. To my horror, my ring appraised for nearly $2200 less than it appraised for 7 YEARS earlier!!! The gemologist told me that the stone was only worth $1800!!! HELLO!?!?! I paid $1600 PLUS a nearly 1 carat emerald cut diamond!

So, I called DI. The first comment was, "the appraiser must be a certified gemologist." Well, I said, "HE IS A CERTIFIED GEMOLOGIST LISTED ON YOUR WEBSITE AS QUALIFIED TO APPRAISE CROWN OF LIGHT!" Oops! I had them cornered. After lots of hemming an hawing, I got them to agree to send me back my diamond and refund my money. I took me an entire month to get this done. And, that's with calls EVERY DAY. I got the diamond back, to my surprise, relatively quickly and it was actually MY diamond. Amazing. The refund took longer. I finally had to threaten to sue and they magically got the money back in my account the next day. Hilarious...they actually tried to tell me that they had to have PERMISSION from my bank to return my money!

All I can say is, I was one of the lucky ones, I suppose. It still cost me money...shipping, having the stone removed and another reset...and, unfortunately, my husband and my memories of that trip will be forever tarnished by that transaction (otherwise, it was a phenomenal trip). I wound up getting a larger diamond with nearly perfect colorlessness and higher clarity for LESS money from local wholesaler of diamonds. My cost of only $1200 with him rendered a new appraisal of my ring at over $13k!!!

Complaint comments Comments (8) Complaint country Mexico Complaint category Jewelry & Watches


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N  9th of Feb, 2011 by    0 Votes
Your explanation was unclear. What year did you buy the Emeald cut, which I understand you traded-in for the DI diamond. Also, if you bought the "Crown of Light" diamond, how much did it cost in 2009, BEFORE you were to trade it in for the 90 facet, "Crown of Light" "ring"? I'm very curious...Thank you. L.K., G.G. (G.I.A.) Atlanta, GA
P.S. Any G.G. from the Gemological Institute of America (in CA) is more than acceptable to appraise a "Crown of Light" diamond. Where was DI's "certified gemologist", certified? Where was he/she trained?
A  20th of Jun, 2012 by    0 Votes
I am also dealing with DI. I purchased a ring from them that the appraiser declared a nonfunctional ring. DI will not refund my money. I don't want credit at there store, which they are offering. Why would I want to deal with them after they sold me a manufactured defective ring at $6, 600.00!!! I am disappointed with the Norwegian cruise lines as they are not helping me get my money back. I am very frustrated and disappointed with them. I would expect them to be of help to me. I am in the process of publicly (through a daily newspaper)telling all 90, 000 people who live in an over 55 community in Florida to not be a part of their cruises in the future. I would appreciate your comments.

I would not recommend DI to any of my friends!
N  13th of Jan, 2013 by    0 Votes
Looks like I am not the only one out there dealing with DI. I sure wish I had read all of this before I went on the cruise. The funny thing was I had no plans to purchase any jewelry. I got caught up in the hype. A hard lesson learned here. People telling me that it was a good thing I used AMEX. AMEX is intervening on my behalf but only will help if the diamond was misrepresented but not cost because it was solely agreed upon between the buyer and seller. Ugh...
D  15th of Jul, 2013 by    0 Votes
Crown of Light is recognized by the GIA as its own shape but sicne nobody in the US sells it, most people dont know how to appraise it. I got mine appraised by the GIA after I bought it on the Carnival Miracle on my Alaska cruise with our shopping guide Robert and it appraised here at home at almost $2000 over what I paid. Got a great deal. Youre telling EVERYBODY not to shop there because you got a bad deal? Ill never shop anywhere else.
A  18th of Sep, 2013 by    0 Votes
As recently as two weeks ago while on a two week Alaskan cruise, I had the extreme misfortune to venture into a Diamonds Inat'l jewelry shop while in port. The cruiseship had two port and shopping "consultants" aboard who hosted a Diamond and Gem Seminar onboard the cruiseship the very first day out of Vancouver, BC. The onboard hype included stuff like, "I know the owner/manager personally" and I guarantee he will sell to you at the lowest possible price if you show him your VIP guestcard". Other comments include, " we have over 150 stores worldwide and we buy our gemstones directly from DeBeers, thru our certified diamond buyers", so we pass the savings directly to the customer". That is pure BS...here's what actually takes place. The shopping consultant is nothing more than a paid "shill" who creates the illusion the shopper can buy a very high quality gemstone for an enormous discount ONLY if they shop at a DIAMONDS INAT'L store or some other store that the consultant specifically recommends during the seminar. The company the consultant works for is PPI in Ft. Lauderdale, FL and they contract with all or most of the cruiselines to steer the passengers ONLY TO THOSE STORES WHO HAVE COMMISSION AGREEMENTS or STORES THAT ARE WHOLLY OWNED OR CONTROLLED BY THE CRUISELINES THEMSELVES. The state of Alaska in an effort to eliminate this shameful practice fined PPI and another similar company more than $200 MILLION DOLLARS. If you doubt me, check it out for yourself. The reason I know is I was shown a newspaper article that listed all the facts about this very company and their corrupt business practices. Trust me, you will get a far better deal, both in terms of price and quality from an independent jeweler/gemologist than you will buying from the approved list of stores. FAIR WARNING - NEVER SHOP AT DIAMONDS INAT'L UNLESS YOU LIKE BEING SCREWED!!
D  3rd of Feb, 2014 by    0 Votes
Actually, all of your information is incorrect. They werent fined $200 Million dollars. That would have put them completly out of business. They agreed upon a consent judgement which also included no admittance of guilt for $200, 000. Big difference. Get your facts straight before you post things publicly. The only person breaking the law here is you by committing slander.
D  27th of Nov, 2015 by    0 Votes
My husband bought a 'Crown of Light' diamond ring for me in Cozumel. I loved it. 6 months later we went to Cozumel again and 'traded up' for a beautiful 3 carat ring. The center stone is unenhanced canary diamond and the diamonds around the center stone and down the shoulders are perfect. We paid $19, 000, minus the exact price of the first ring, and never regretted it. I took my new ring to a certified appraiser in Dallas. He is not attached to Diamonds International in any way. My ring appraised for $24, 000. It never stops sparkling and I would definitely recommend anyone to their jewelry stores. I am sorry to read the stories about those of you who are disappointed. I hope you all get your issues resolved to your satisfaction. If it were me I'd try another appraiser. It is true that the 'Crown of Light' is not well known in the U.S. and that might account for the low appraisals. My particular appraiser had this diamond in his computer program that he referred to. Good luck to all of you. I am perfectly happy and every time my ring catches any light, and sparkles so it can be seen across the room, I remember how fortunate I am to have such a terrific husband.
N  2nd of Apr, 2016 by    0 Votes
I agree with most comments that DI is a scam by the cruise lines. THey hype the unwary shopper into thinking they will get better prices, quality. If you go on a cruise, do your homework at home first and price out the 3 c's of items you may want to purchase on the cruise. You will be surprised to see that high end quality diamond jewelry is more reasonable and safer to deal with than DI.

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