Coles Supermarkets Australia review: Misleading advertised pricing on coles online platform

The pricing on the Coles website was incorrect after midnight this morning and as such I made a purchase from this retailer on the basis that the advertised price for the goods was the actual price. Long story short a purchase that initially cost $56.80 (roughly) at 1:26am on 30/08/23, changed to $112.35 by 4pm that afternoon. I did not collect the goods and contacted the Customer Care department once I realised that the advertised discount had been removed from the total of my online order. Given that I would not have purchased the product at the real, unadvertised price, I explained what had occurred and requested a full refund. Not only was my request denied but to add further insult to injury I have been repeatedly accused by the Coles Customer Care Rep of having modified my order after the fact, I have repeatedly advised that I did NOT at any time modify my order and simply wanted a refund, my verbal request to the Coles customer care center was declined. I was told they could not help me.

I would strongly advise against purchasing from this retailor online, not only are they unable to advertise the applicable prices in real time in this technological era but they also refuse to assist to remedy the issue. Please understand that Coles expects that their Customers are across all of their promotions and policies and that their policy is that all accountability in this type of situation lays with the Customer.

Although the advertised price was incorrect, the Customer Care Rep advised me that it was my responsibility to read the fine print. This was said to me even after I explained that as I tried to check out with my original 4 products, Coles continued to advertise discounted products to me at the virtual check out by way of a pop-up window that stops you and asks you to review the discounted products in the window to see if you would like to add them to your trolley at the last minute. I did and grabbed a discounted 4-pack of flavoured spring water which was also later changed to a higher price, this is deceptive and misleading conduct in all its glory.

Will never shop with this retailor again after this experience, their response is absolutely appalling, I had been a Coles customer for over 30 years.