Samsung review: Samsung s23 ultra phone bait and switch deceptive marketing

On November 12th, 2023, I purchased two Samsung Galaxy S23 Ultra smartphones for a total of $3,030.66, taking advantage of a significant discount ($1,097.98) and an 'Online Exclusive' offer. The phones were promised to be shipped by December 26th, 2023. However, my experience following this transaction has been fraught with inconsistencies and disappointment, leading me to believe that Samsung Canada may be engaging in misleading and potentially unlawful business tactics.

Firstly, on December 12th, I was informed of the unavailability of my initially chosen color and was compelled to select alternative colors. Despite this, I noticed that Samsung's website continued to accept orders for these colors, which raises questions about the authenticity of the stock shortage claim.

Secondly, despite receiving assurances from Samsung's support team on December 23rd regarding the fulfillment of my order, my order was unexpectedly canceled on December 30th. This cancellation not only occurred after the discount period but also exactly 30 days after the order date, suggesting a possible bait-and-switch strategy. I believe this delay was a deliberate tactic to prevent me from purchasing from competitors during the holiday season.

This situation has not only resulted in a financial loss but also considerable emotional distress, exacerbated by the fact that I had purchased accessories in anticipation of receiving the phones.

In light of these events and the discontinuation of the Samsung Galaxy S23 Ultra, I am seeking an equivalent replacement for the products I initially ordered. I request that Samsung Canada Online Shopping provide me with two Samsung Galaxy S24 Ultra models, each with 512 GB storage and 12 GB RAM, at no additional cost.

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