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Complaint Rating:  100 % with 10 votes
100% 10
the hardees commercial of the harlot dressed in a slezy dress, setting on steps with her legs apart, her breast showing and eating a burger like a man is the trampiest commercial i have ever seen. it is pretty
bad when you have to use sex to sell hamburgers, we will chose
mcdonald's everytime over hardee's. no wonder our country is looking
more like sodom and gomorrah. what is next? God help us! this company has no shame.
Complaint comments Comments (43) Complaint country United States Complaint category Fast Food Restaurants


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 14th of Apr, 2009 by    -1 Votes
My husband and myself were appalled at the Padma commercial shown on a prime time baseball game. The lady in the commercial demonstrated behavior that should have nothing to do with eating a hamburger. It appeared to belong on late night or adult only shows. Please consider the influence that this type of commercial has on our young men and women and the disgust it promotes in senior citizens. Your are no doubt decreasing your business with this type of commercial.
 14th of Apr, 2009 by    -1 Votes
I agree with the above comment regarding the woman eating the big burger.
Please consider taking the very provocative and inappropriate Hardees commercial off your cable network. I, as well as others who are truly offended by a woman sexing up a hamburger, am banning Hardees food altogether. In addition, I find myself turning the television off so my 8 year old daughter will not see it. However, it comes on prime-time (when the news is on) and it is hard to catch it in time. PLEASE provide good customer service by taking this commercial OFF THE NETWORK!!! Thank you for your time.
 28th of Apr, 2009 by    0 Votes
I think everyone that says these things A. no nothing about marketing and B. didn't listen or watch the commercial C. knows absolutely nothing about a passion for food, freedom of expression, and symbolism. You all are missing the point. First you would've had to read Padma's book to understand the context of which the commercial used it. Secondly, you would have to understand that for food lovers every where (especially chefs) eating great food is a very sensual experience. They derive the same pleasure from the experience of tastes as lovers do foreplay.
It's not porn people! Apparently, nobody who posts these comments have ever seen porn, even soft core porn. I'm a woman, and I am not offended by this commercial because I used to work in marketing for a few years. What people find offensive is usually because they are uneducated and do not see the whole picture. Sometimes that is the fault of the advertising/networks. Mostly because of time constraints, etc. things tend to get lost in translation. I wonder if everyone who complains is also calling the axe company, burger king, tampon companies, penis enhancement agencies, etc. It's only offensive if you are easy to offend. Try talking to your children instead of shielding them from the f***ing world. In the long run you are doing more harm than good by not preparing them for what is truly out there.
 28th of Apr, 2009 by    0 Votes
>>Try talking to your children instead of shielding them from the f***ing world.

the TV is not the "world". And I personally believe that children SHOULD be shielded from most television programming. Now its even worse because you have to worry about the commercials, too.

You may have been in 'marketing', but have you ever been a parent? Thats the problem, the ad agencies now have all laid off their older workers and yahoos who still have a high-school mentatlity are running the show.
 28th of Apr, 2009 by    0 Votes
Yes I am a parent thank you. My children do not use curse words, run around like degenerates, or anything of the sort. I talk to my children. What do you think experiencing the world is like? If you child grows up and travels to another country where nudity and sexuality are every where they will be traumatized. America isn't the world either, and that is what so many people don't seem to understand.
 28th of Apr, 2009 by    0 Votes
again, i just don't feel TV is the place that my kid should be learning about sexuality and nudity. Especially when it has no educational value and is simply to sell some hamburgers.

And I also don't feel that TV is the "world" in the way you do.
And you know why our kids think America is the "world"?

From watching too much television.
 28th of Apr, 2009 by    0 Votes
Well let's stick to the facts that there is no nudity or sex in this commercial. Sexuality, maybe, but that is in most television.
 4th of May, 2009 by    0 Votes
I believe the main reason for this commercial is to sell their hamburger. While the "experience" of having this sandwich may be alluring I am not sure that this is the best marketing strategy that could have been used. Like it or not, I believe most parents do not want their kids watching this; seniors do not appreciate this tactic either. As for myself, when I think of a hamburger I think of food, not sex.
 15th of May, 2011 by    0 Votes
This commercial is completely innapropriate. Get off your high horse and stop acting like there is so much depth to this commercial. Any man who watches it is thinking "hump it! hump it! hump it!" not, "why yes, eating a nappy Hardee's hamburger is such a sensual experience." The point is that I should be able to have the news on after dinner and not worry about my 5 year old being exposed to gender stereotypes. YOU are a conformist who accepts the world for what it is. Newsflash, we could change things if we weren't so busy getting boob jobs, putting on our make-up, and trying to look like Miss Hamburger. END SEXUAL EXPLOITATION NOW!
 29th of Feb, 2012 by    -1 Votes
Last night on 2/28/2012 while watching a family show called "American Idol" a commercial was aired from Hardees that was advertising a new thick-burger sandwich. The commercial was unaccepted to viewers especially to the young viewers. The commercial was advertising sex not a sandwich and fox59 should have know better. The woman on the commercial was showing off her boobs.
 29th of Feb, 2012 by    -13 Votes
It's not the tv channel's fault...contact the Hardee's complaint dept. and voice your opinion. Just because the tv station broadcasts the commercial it doesn't mean that they're responsible for it.
 29th of Feb, 2012 by    -11 Votes
Yeah...this person is probably a BOOBAPHOBIC!...LOL. Where else can you get a fast food commercial promoting a new burger along with cleavage added for free? GOD I LOVE THIS COUNTRY!!! GOD BLESS AMERICA!!!
 1st of Mar, 2012 by    +9 Votes
I'm not sure that those who have commented so far have seen or considered who is accidentally exposed to the commercial. It comes on during family viewing hours on family shows, and little kids who should be allowed to enjoy being kids, are seeing a scantily clad woman licking, putting between her legs, etc. a Hardee's burger! Saying that it is 'HOT'...not exactly family fare.
 2nd of Mar, 2012 by     Best Advice +10 Votes
"Yeah...this person is probably a BOOBAPHOBIC!...LOL. Where else can you get a fast food commercial promoting a new burger along with cleavage added for free? GOD I LOVE THIS COUNTRY!!! GOD BLESS AMERICA!!! " - That commercial is probably the closest you get to a pair of boobs. Wipe the snot and drool off your chin.
 5th of Mar, 2012 by    -10 Votes

Look jerk!...let's just say that i have checked boobs for breast cancer alright? And i'm not even a damn doctor!! I've come in contact with boobs more than i can count!...as for you the only boobs YOU have PROBABLY come closest to getting near are your own and that was maybe to get a freakin' fry off of em' while you were eating your fat-ass to death like you had a date with the electric chair!! DO YOURSELF A FAVOR DOUG HEFFERNAN!...WIPE THAT SNOT AND DROOL OFF OF YOUR MAN BOOBS...YOU MISSED A SPOT!!!
 5th of Mar, 2012 by    -10 Votes
 9th of Mar, 2012 by    +9 Votes
The commercial is not boobs you morons. It is basically a girl having an orgasm over a greasy sandwich. Come on. I'd rather my kids see a Victoria's Secret commercial. Watching American Idol with family and it wasn't just that it was offensive...it was freakin embarrassing. I sure as hell won't be eating at Hardees over McD's or Wendys bc of that dumba** commercial.
 9th of Mar, 2012 by    +7 Votes
The funny part is...whythelongfaces...I am an extremely liberal therapist. And there is a definite time for all kinds of craziness in the bedroom. But I am also a parent. And don't get me wrong, I love a nice and steamy show...just don't think it should come on during a show about young kids singing. While watching it with my kids. You are a sick and twisted person if you are into watching sexual content with your kids, while watching kids sing on tv. Not something that should mix unless you have got some serious issues. The only thing that should get smacked is you for thinking that way, eeew.
 9th of Mar, 2012 by    +6 Votes
Totally agree that the whythelongfaces dude is a perv. Only someone with some disgusting thoughts would be so defensive over making sure your kids get to watch a lady screw a sandwich. As for saying j1975 should get smacked, guess that just shows another issue the perv has...he probably thinks its cool to watch porn on disney while smacking around his kids. Weirdo.
 9th of Mar, 2012 by    +7 Votes
It is sexualy explicit. You would lose that bet whythelongfaces. It has nothing to do with being prudish and everything to do with decency.

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