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False advertising
Complaint Rating: 
Company information: Jackpot Joy United States jackpotjoy.com
I have been a registered user of gaming site Jackpot Joy, for 1 year, of that year, approximately 8 months playing. Jackpot Joy actively advertises an 'average 95% payout rate', my query/complaint is, as a player with over 10k+ in losses over 8 months playing (yes should have cut my losses a long time ago..)...the statement 'average 95% payout rate' what does this actually mean and on what findings is this statement based on?? I (obviously wrongly) assumed the statement meant on average expect a 5% loss on any monies staked, however, based on my own account and others I have spken too, I would have to now assume this statement means 'expect on average a 95% loss'. I fully understand my gambling is my own responsibility and they are by no means leagally binding themselves by claiming an 'average' payout rate, I do, and am sure others also do, find this statement extremely misleading tho. I have contacted Jackpot Joy twice now regarding the basis of this statement, have yet to receive a reply. As a company audited in the UK (another statement claim on their site) surely they should be able to back up this statement with relevant facts and figures, rather than openly stating a rather random and misleading fact in order to pull in unsuspecting and rather niave customers. Do they have to (every day/week/month/year) evaluate their payout rate in order to be allowed to actively promote this fact on their site or are statements like this allowed to be aired without any regulation or backup findings? Any advice on whether this is a case of false advertising would be very much appreciated.
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