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Blue Nile
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Blue Nile Reviews 3

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Blue Nile Great service, will order again!

Super satisfied with the service! I bought a ring for my wife here to present it to her on our marriage Anniversary. The variety of rings to choose from are very nice. The one I ended up purchasing was of very high quality and got delivered to me super fast. I was delighted to present the ring, and my wife really loved it, which is the most important! Thank you so much for your service, I will definitely order again.

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Blue Nile Excellent selection & customer service

I was skeptical to buy jewellery online, but with the current shut-downs decided to give it a try. I have now made 4 purchases with blue nile over the course of the last year and will continue to give them my business in the future. The selection is good, and the customer service is excellent. I was unhappy with my first purchase (beautiful piece, just did not suit me) and the return process was quick, painless and cost me nothing. I would not hesitate to recommend Blue Nile, I'm very happy with the quality and the experience.

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Blue Nile This is the best place to purchase jewelry

This is the best place to purchase jewelry. I got my wife's engagement ring and wedding band here. I was able to custom select every aspect of the rings. For her I chose the color 'D' for Debbie, the carat weight was. 77, we graduated HS together in '77, the table(% of area on top of diamond) was 59%, we were both born in '59. Her rings are platinum which is in the 10th group on the periodical chart, we were married 10/10/10. I selected the band width, clarity and cuts as well. She loved all the thought that I put into it.
Now as for the price, unbelievable, I shopped around the local brick and mortar jewelry stores, they could'n even come close, in fact one of the jewelers actually recommended Blue Nile after he couldn't find what I wanted.

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Blue Nile Complaints 14

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12:26 pm EDT
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Blue Nile Mixed Feelings: Review of Blue Nile Emerald Earrings

I just wanted to get my wife something special to show her how much I love her, and I thought Blue Nile would be the perfect place to find dazzling earrings. And while it was easy to browse the site and make the purchase, I was left feeling a bit let down by the actual product.

The emeralds in the earrings are just not as green as I was hoping for. I mean, when you hear "emerald green," you expect a deep, rich green color. But instead, they have a lighter, milkier hue that isn't nearly as impressive. And considering the price I paid, I feel a bit underwhelmed.

Of course, my wife has said she likes them, bless her heart. But I can't help feeling like I could have done better. I wanted to surprise her with something truly spectacular, and the reality didn't quite live up to my expectations.

All in all, I suppose I would still recommend Blue Nile for their selection and ease of use. But if you're looking for a specific color or shade, maybe approach with a bit of caution. And always keep in mind that what you see online isn't always what you get.

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10:44 am EDT
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Blue Nile A Positive Review of Blue Nile's Customer Service and Return Policy for a Men's Wedding Band

I went and bought myself a platinum men's wedding band for $1,400 from the Tysons Corner, VA location of Blue Nile (bluenile.com). While the initial service was good, I felt a bit rushed and didn't quite get the attention I needed. However, I was able to complete my purchase and have the product delivered to me.

Unfortunately, when the product arrived, I found out that it didn't fit me at all and it kept flying off my finger. I was not aware of their return or resizing policy, but I had a feeling that the initial service's rushed nature affected the sizing process. It seemed like they were in too much of a hurry to move on to the next customer.

Despite this setback, I contacted Blue Nile's customer service and was relieved to discover that they had a return policy in place. They were happy to assist me, and I was able to send back the product with ease. Blue Nile's customer service staff was very helpful, and they managed to resize the ring so that it fit me perfectly. I was very happy with the final product.

Overall, despite the initial rushed service, I had a great experience with Blue Nile. Their customer service staff was very helpful, and they managed to correct the sizing issue with my ring. If you're looking to purchase jewelry, I would recommend giving Blue Nile a try. Just make sure to double-check the sizing before you make your purchase!

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Blue Nile Blue Nile Review: Easy Online Shopping but Beware of Hidden Costs in Free Returns Policy

I gotta hand it to Blue Nile - they make it pretty easy to shop for engagement rings and wedding bands online. The website is simple and straightforward, with lots of pictures and detailed descriptions of each piece of jewelry. Plus, they offer free shipping and returns, which is a major bonus when you're making such an important purchase.

But here's the thing - the free returns policy isn't all it's cracked up to be. I mean, sure, you can return your ring for a full refund, no questions asked. But if you've spent a lot of money on it (like, say, a $5000 engagement ring), you'll quickly realize that "free returns" doesn't actually mean "completely free."

You see, Blue Nile requires you to ship your return back to them using a registered and insured mail service. That ensures that the package is tracked and insured, but it also means that you'll have to pay for those services yourself. And let me tell you, shipping a $5000 piece of jewelry via registered mail is not cheap. You're looking at spending $50 or more just to send it back.

So if you think there's even a chance you might want to return your ring, you're probably better off buying from a local jeweler instead. That way, you can see the ring in person and make sure it's exactly what you want before you spend a ton of money on it. Plus, if you do need to return it, you won't have to worry about shipping costs.

All that being said, I do want to give Blue Nile credit where credit is due. The return process itself was pretty smooth, and I got my refund without any issues. So if you're 100% sure you won't need to return your ring, Blue Nile might still be a good option for you. But just be aware of the potential costs involved if you do decide to send it back.

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Is Blue Nile Legit?

Blue Nile earns a trustworthiness rating of 91%

Highly recommended, but caution will not hurt.

Our conclusion: After a detailed review, ComplaintsBoard finds Blue Nile to be a trustworthy company. Although there's a 14% resolution rate for customer complaints, which deserves attention, Blue Nile is known for their high standards and safety. If you're thinking about dealing with Blue Nile, it's wise to check how they handle complaints.

Blue Nile has received 3 positive reviews on our site. This is a good sign and indicates a safe and reliable experience for customers who choose to work with the company.

A long registered date for bluenile.com can be seen as a positive aspect for Blue Nile as it indicates a commitment to maintaining the website and its domain name for a long period of time. It also suggests that the company is organized and has taken steps to secure its online presence.

The age of Blue Nile's domain suggests that they have had sufficient time to establish a reputation as a reliable source of information and services. This can provide reassurance to potential customers seeking quality products or services.

Bluenile.com has a valid SSL certificate, which indicates that the website is secure and trustworthy. Look for the padlock icon in the browser and the "https" prefix in the URL to confirm that the website is using SSL.

Bluenile.com has been deemed safe to visit, as it is protected by a cloud-based cybersecurity solution that uses the Domain Name System (DNS) to help protect networks from online threats.

Several positive reviews for Blue Nile have been found on various review sites. While this may be a good sign, it is important to approach these reviews with caution and consider the possibility of fake or biased reviews.

We looked up Blue Nile and found that the website is receiving a high amount of traffic. This could be a sign of a popular and trustworthy website, but it is still important to exercise caution and verify the legitimacy of the site before sharing any personal or financial information

This website offers payment methods that provide the option for customers to get their money back, which could be a positive indicator of the company's commitment to customer satisfaction.

Bluenile.com appears to have online shopping features, it's important to know that the platform supports an extensive range of payment methods, making it convenient and easy to complete your transaction. The payment procedure on the website is also relatively simple and straightforward, ensuring a smooth and hassle-free experience for buyers.

However ComplaintsBoard has detected that:

  • While Blue Nile has a high level of trust, our investigation has revealed that the company's complaint resolution process is inadequate and ineffective. As a result, only 14% of 14 complaints are resolved. The support team may have poor customer service skills, lack of training, or not be well-equipped to handle customer complaints.
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Blue Nile Disappointing Experience with Blue Nile: Cheap and Unhelpful - A Former Fan's Honest Review

I wanna talk about the time I bought some earrings from Blue Nile for my girl's Valentine's gift and ended up having to return them. Blue Nile used to be the go-to place for me to get my jewelry because I always felt like they treated me nicely and their stuff was top-notch quality. But now things seem to have taken a turn for the worse.

The earrings I ordered were pretty disappointing. They were kinda cheap-looking and weren't worth the price. Plus, I had a feeling that their quality had gotten worse recently. I started to suspect that I might have made a bad purchase. When I talked to customer service about returning them, I was disappointed again. The rep I talked to was not very helpful, and honestly, she was quite rude. I felt like I wasn't valued as a customer and it was obvious they didn't care about my opinion because they didn't even try to resolve the issue.

This experience was really unnerving and made me decide that I'm not going to shop with Blue Nile anymore. It's a shame because I used to really like shopping there and recommending it to my friends. But now, I just don't think it's worth it. I'd rather find a place that values its customers and has quality jewelry that I can trust. Sadly, Blue Nile is not that place anymore.

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Blue Nile Unsatisfied with Blue Nile's Return Policy and Customer Service

So my fella got me a diamond necklace from the Blue Nile website for my birthday, which was dead sound of him. I had a look at it straight away, and while the necklace itself was fairly nice, when I put it on it was too tight! I was all sort of choked up and looking like a hot mess in it. I contacted their customer services to ask about exchanging it for one that actually fit my neck (which is a little on the chubby side, let's be real), but I missed their return policy by a couple of days.

The person on the phone was pretty straight talking - she said if I'd phoned one day earlier, I'd have been able to exchange it no bother. Seeing as I was late, though, I'd have to pay a restocking fee of 20%. I mean, come on! It's a bit harsh to charge someone extra just because they were a day late on phoning up. Plus, I reckon they should take it into account that people are spending their hard-earned dosh on their site, you know?

Anyway, because of that whole kerfuffle, I ended up just keeping it. That means there's a fancy-looking diamond necklace just sitting in my drawer, gathering dust, which is a bit rubbish really. I wish I could have worn it out, but alas, it wasn't meant to be. Overall, I wasn't too chuffed with the whole experience - I reckon they could have been more helpful and less strict, particularly given the amount of money they're asking you to drop on their stuff.

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Blue Nile Beware of Blue Nile: Alleged Platinum Bracelet was Actually Plated Silver

So, I bought this $600 platinum bracelet for my wife from the Blue Nile website. She was super happy when she received it, but after a few days, the bracelet chipped. At this point, we found out that the so-called platinum bracelet was actually plated silver.

I contacted the Blue Nile customer service, and I was surprised to see that they refused to offer any kind of solution. I talked to them on the phone twice, hoping we could come to an agreement. But all they said was that I must have found a replica bracelet that looked like theirs, and the one they shipped was indeed platinum. Can you believe that?

After they shipped the same bracelet back to me with an invoice claiming it was the real platinum bracelet, I opened the box and it was indeed the same plated silver one! They didn't even have the decency to be honest with me and tell me they couldn't do anything about it. This whole situation is complete BS.

So, if you're planning to purchase anything from Blue Nile, my advice is to take it to a jeweler and get it tested to make sure it's real. Don't trust them blindly.

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Blue Nile Disappointing Delivery Experience with Blue Nile Jewelry

When we ordered a ring from Blue Nile, we were excited to receive our purchase on the confirmed delivery date that was communicated to us in an email. However, we were disappointed to receive a subsequent message informing us that the delivery date would be changed to several days later. This change caused unexpected inconvenience as we had already made arrangements to ensure someone would be present for the initial delivery date.

Moreover, our credit card was charged the day after we placed our order, which was surprising as most companies do not charge until the order is shipped. This left us feeling uneasy as we were out the money for the time being, and we were not sure if the order would even be successful if we could not be present for the rescheduled delivery.

In summary, we do not recommend doing business with Blue Nile if you are not comfortable with fluctuating delivery dates or if you prefer to have your credit card charged only when the order is shipped. However, it is important to note that our experience may not be typical and we encourage potential customers to research and weigh their options before moving forward with any purchase.

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Blue Nile Mixed experience with BN's diamond earrings: Good selection, high shipping fees, and poor customer service policies

So, I decided to give BN one more try and ordered another piece of jewelry - a pair of diamond earrings. The website was easy enough to navigate and had a good selection of earrings to choose from. However, during checkout, I noticed that the shipping and handling fees were quite high.

When the earrings arrived, I was initially pleased with the quality of the diamonds and the overall design. However, after wearing them a few times, one of the diamonds fell out. I contacted customer service, who informed me that I could return the earrings for repair. Unfortunately, the return shipping fee was on me, which I found to be quite frustrating.

Despite this hiccup, I decided to go ahead and send the earrings in for repair. Finally, about a month later, the earrings were returned to me in good condition, with the diamond properly replaced. While I appreciated that the repair was done well, the overall experience left me feeling that BN could improve their communication and customer service policies.

All in all, I would recommend BN for their selection of jewelry, but would caution potential customers to carefully read the fine print when it comes to shipping and handling fees, as well as their return policies. And, if you do have any issues with your purchase, be prepared for a bit of a headache when it comes to resolving them.

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Blue Nile Disappointing customer service and false promises from Blue Nile

So, I've been getting my jewelry from Blue Nile for a while now and it was all good, you know? I was happy with what I got. But my last purchase was a ring that they said they'd fix for free if the sizing was wrong. But that was a lie, man. And when I tried to get it fixed for my wife, they treated her hella bad. So, I called them up to straighten this all out and I was pissed off, you feel me? But those customer service peeps didn't do jack to help me for like a week. And when they finally called me back, they just straight up told me they weren't gonna do nothin'. I was like, "Okay, fine. I won't be buyin' from y'all no more." And they didn't even care, dude.

But let me tell you, my wife is still lookin' fly as hell in the new jewelry I got her for our anniversary, her birthday, and Mother's Day from a different place. So, that's on them for not keeping a loyal customer.

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10:00 am EST

Blue Nile Customer service

Ordered two pink diamonds on 11/15/2021. Shipping date was postponed 3 times with the last being potentially 12/15/2021. Payment was made by wire within 2 hours of purchase. Was told it would take Two Days to speak with a supervisor and "Up to 10 days to get a refund." Note that these 2 stones were already GIA Certed but Blue Nile was dealing with a vendor in NYC. They never followed up with the vendor despite my numerous calls and emails to them. Their Service is Horrible. They sell and get immediate payment without having access to the product!

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6:14 am EST

Blue Nile they canceled our order for no reason

My husband came to me and asked what I want for my birthday. I said I want new earrings and maybe a ring.
He then said I can choose anything I want and he will pay for that. Wow.
After a short researching, I picked the BlueNile website as they had good reviews.
So I chose the Petite Emerald and Diamond Pavé Huggie Hoop Earrings in the blue color and Citrine Cushion Cocktail Ring, its gemstone is opal.
A very expensive order. The payment came true, the money was immediately charged. But three days later my husband was notified that the order was canceled.
We tried to figure out what happened. No one explained us anything. Obviously, the items were in stock. But who cares?
We want our money back as soon as possible.

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11:51 am EDT
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Blue Nile No refund

My first 3 purchases from Blue Nile went fine until my 4th one. I purchased a pair of 14k yellow gold bangles worth SGD$ 800+. Everything was ok until I decided to return them for a full refund since the size was slightly big. It's almost 2 months now and they are still not sending me my refund of SGD$800+. I keep writing to them and I get a different story everytime. My last interaction with them was about 4 days ago. They told me that they will be sending me the draft check within 2 business days. I still have to hear from them. It's getting very frustrating writing to them and getting no where. I am now wondering if I am ever going to see my money. Their intentions are definately not honerable. I wouldn't recommend Blue Nile to anyone and I am never going to purchase any more items from them. :( :( :( :( :( :( :( very angry and annoyed :( :( :( Less

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redress.me
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Mar 31, 2012 2:01 pm EDT

I have forwarded the story to Redress.me. Hope you will get the recourse you needed. Here it is:http://redress.me/view_post.php?pid=2101

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Blue Nile Rip off and Liars!

My husband and I picked out a diamond from blue nile, we thought we were getting an amazing deal, until we got a phone call from a customer service representative saying that the diamond was no longer available for purchase. They should have stated that the diamond was sold before we completed our order and had our creidt card authorized, it took us 30days to get our money back on our card! STAY AWAY!

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Blue Nile Online scam

WARNING, although we've heard WONDERFUL things about Blue Nile and once thought of purchasing their stock, my husband tried to buy me an anniversary ring from them. He thought all was fine until he received a phone call from their customer service saying the diamond he picked is not available. It was when he put the ring together online. Ironically they offered to sell him a MORE EXPENSIVE diamond!

They LOST a $9, 000 order because of this (yes $9, 000 for one diamond set in yellow gold). I'm actually happy this has happened because I already had a diamond solitaire. But I thought those of you out there who 'thought' you were putting together a nice ring - may get a ring of another kind - a phone ring telling you your diamond is not available too!

To date - they have not responded to our complaint of their bait and switch tactic they performed on us.

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tmorgan67
US
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Aug 10, 2015 1:31 pm EDT

Just to let you guys know, as a web designer who regularly programs database systems similar to what Blue Nile (and pretty much any online retailer big or small) uses, it's completely possible on rare occasion to have an inventory system set up perfectly and yet still have this sort of situation happen (where two customers simultaneously submit orders for the same item and you're left to call one of them and explain that you unfortunately won't be able to fulfill their purchase as ordered). This is because most websites over a certain size can't be handled by a single server (a server is nothing more than a computer that stays turned on 24/7 and sends text, images, etc to your computer every time you request a new page on the website). Blue Nile certainly is of a size where I'm sure their website is served by several dozen individual computers (at least), all networked together. When you set up something like that - through a master networking device called a load balance (which takes each individual person's request and sends it to the computer that's currently least busy), each computer is probably going to have a separate copy of the full database on their hard drive (since database searches are one of the most processing-intensive things they do to serve up a website, yet every single page load usually involves one or more database lookups). This introduces the problem of having to constantly keep these multiple copies of the database in-sync with each other. Of course, there are processes to handle this, and a website like Blue Nile, where the majority of the items available have an in-stock quantity of only 1 and therefore need to mark a listing completely unavailable almost every time a purchase is made, I'm sure has built out a very robust and quick database-synchronization system to keep it as updated as they possibly can. But even then, you have to understand that with the size of this website and the size of its database, there's still no way to get instant synchronization among a number of computers. In fact, even the best servers and processing and networking equipment, when dealing with a challenge of this size, may very well take up to a minute still to sync all changes among, say, 12 computers hosting the database. So no matter how hard they try, making phone calls like this one is just going to be a daily item that customer support is going to have to handle. I'm sure Blue Nile makes several such phone calls every day, and will continue to make them until the technology powering our servers catches up to the load placed on them. They aren't trying to bait and switch you, and they know they're undoubtedly losing sales due to customers becoming suspicious whenever this happens. The only thing they could possibly change would be to maybe try and educate consumers about this when calling to explain that this really is unavoidable and happens to several people every day who order from them. That's why I'm sure they've invested in the best servers they can - because one $9000 order a day can buy quite a bit of networking equipment.

Don't be so suspicious. Most people running businesses are actually trying to provide as good of a service and as high quality as they possibly can. We don't get some sort of pleasure out of cheating people, and earning money in less-than-honest ways certainly doesn't lead to great self-respect. Most of the time, owning a business can provide more than enough for all your needs and wants without having to resort to any dishonest tactics - and the way economics works, often honesty and fairness and truly striving to do the best for your customers actually ends up paying off better in the end than exploiting them ever could have. Most businesses know this, and most complaints like this one are just spoiled rotten consumers who are so used to being treated well that they've come to expect businesses to bend over backward and end up complaining about things that they don't really understand fully and which the business couldn't even have avoided. Blue Nile probably hasn't gotten back to you because you came off sounding spoiled rotten and accusatory and just happened to have your annoying "inquiry" read by someone who'd already answered 80 or so inquiries that day and had had enough of unpleasant people. I'll tell you, when I did customer service, I used to just close tickets sometimes without an answer when the tone was overall too unpleasant or impolite. I had the advantage of owning the business, so I could decide when I wasn't interested in servicing someone and didn't want their money, but I wish more companies, especially national ones, would start to take a similar approach and allow their customer service more latitude to respond to impolite, unpleasant people with less tolerance. I certainly bet miss "I already had a solitaire and don't need your $9000 diamond" who doesn't have a clue what a MySQL database is or why they seem to take several seconds to sync together more data than passed through her head in the last year wouldn't be quite so hard to tolerate if more of the people who she acted impolite toward were allowed by their companies to push back to some degree and put her in her place. Remember that in a sense, you're doing the world a favor whenever you shoot down someone like that. They need to learn that they aren't who they think they are.

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Bill400
Richmond, US
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Sep 15, 2014 12:14 pm EDT

Bought a nice diamond solitaire with a tiny "feather" in the diamond. Initially is was a beautiful stone. Over time the feather grew and obscured the stone's ability to reflect light. I have heard of poor quality stones being treated to hide defects. I understand that the stone may have been infused with oil to hide most of the feather. The setting was very nice. Bracelets from BN have been very nice.
In the future, my diamond purchases will be from a local, reputable jeweler.

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jdubs22
US
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Apr 21, 2014 5:15 pm EDT

Actually GIA was under investigation for over grading diamonds. Blue Nile on the other hand does this to customers constantly. Luckily this women did not pay for it before they told her it wasnt available. The are hundreds of complaints that are very similar. They take the order and your money then call you two weeks later saying it has already been sold but we will send you a similar product. But when the consumer receives the product it is not the original quality they paid for and BN will refuse refund. This woman is not crazy but lucky she didnt get scamed out of $9k

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bellatoula
US
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Dec 07, 2013 2:20 pm EST

My fiancee bought my engagement ring from them and they were very professional and customer service oriented. He had my ring appraised by an independant jeweler and he was got exactly what Blue Nile rated the diamond as, plus he got a much better deal buying the ring from them vs a local diamond dealer. We are planning on buying our wedding bands from them.

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Need advice from you
Cerritos, US
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Aug 27, 2013 4:40 pm EDT
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Are yo u trying to say that the gemologist are grading the diamonds they sell higher than its actual value? I have always assumed GIA certified appraisals were honest appraisals. Am I wrong?

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steveL123
Coolangatta, AU
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Aug 28, 2012 4:50 pm EDT

I have read enough negative feedback about Blue Nile from other consumers. Undergraded diamonds, etc...
I will NEVER buy from Blue Nile no matter how great their web site users say they are.

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Joshxxx
GB
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Mar 24, 2011 1:06 pm EDT
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LOL. How is this a scam? They didn't lose your ring, they didn't have it in stock so they contacted your husband to tell you. It's not like you ordered a ring and it was lost in the post. What a stupid woman who wants to complain about this. I've ordered from Blue Nile and they are excellent in customer service and value for what you pay. Much cheaper than local high street retailers.

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paytolife.com
CA
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Mar 20, 2011 4:56 pm EDT
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I can not agree with this lady any more! It is a kind of flaw of Blue nile's on line system.
It can not happen as long as I had experienced in Online shopping mall business.
As soon as her husband purchased through on-line shopping mall, the system will drop the level of stock automatically. It must be a kind of their bait and switch tactic ...
Disappointed!

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going gugu
Diamond Bar, US
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Nov 05, 2010 7:52 pm EDT

I agree with most of you, this lady does sound like an idiot. Spending $9K on anything is A LOT of money but for a diamond it's not that much. She acted like she wanted to be treated like Royal just because she is going to spend $9, 000 on a ring. BiG DEAL! I am looking at a ring that is $25, 000 and I don't even expect anything from Blue Nile other than to call me and let me know, too, if the ring is not available. That is what I called customer service. And if they sent her a cubic Z. she probably wouldn't even know the difference. Stop lady, don't say it's a scam when you're just a little spoiled brat cuz you're wasting our time reading your post!

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willsonmax
IN
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Jun 08, 2010 11:26 pm EDT
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I doubt their website is directly linked with their cash register so obviously there is going to be a slight delay in updating it. have found that most independent jewelers have very, very high mark-up.

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Overview of Blue Nile complaint handling

Blue Nile reviews first appeared on Complaints Board on Sep 2, 2008. The latest review Great service, will order again! was posted on Mar 23, 2024. The latest complaint Rip off and Liars! was resolved on Feb 09, 2011. Blue Nile has an average consumer rating of 2 stars from 17 reviews. Blue Nile has resolved 2 complaints.
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  1. Blue Nile Contacts

  2. Blue Nile phone numbers
    +1 (800) 242-2728
    +1 (800) 242-2728
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  3. Blue Nile emails
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    Seattle, Washington, United States
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  6. Michael
    Checked and verified by Michael This contact information is personally checked and verified by the ComplaintsBoard representative. Learn more
    Jun 30, 2025
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Blue Nile Category
Blue Nile is ranked 22 among 296 companies in the Jewelry and Watches category

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