Seems about right. The truth is... Yodle might work for you, it might not. All Yodle PPC accounts are managed in the same way; They operate according to "best practices" - defined by them, based on their knowledge of industry best practices. They won't tailor your campaign to do what's best for you; Yodle's goal is to onboard as many clients as possible & keep as many as possible (and spend as little money possible managing your account) - BUT - if it doesn't work for your business, you shouldn't expect them to tell you that. Like I said, they want to keep as many paying clients as possible. Their account executives will try to keep you on board as long as they can; their job depends on it.
My advice? Educate yourself about PPC advertising (ie. AdWords) & SEO. Thats what I did after realizing Yodle didn't work for me. And don't trust their knowledge - most know very little about how PPC works.
And, if you want the most out of Yodle - DONT BACK DOWN!! - make them work for you. make them think you'll spend more money if they do "X", give them a hard time, tease them by spending a little more, and push them harder. learn to negotiate without pissing of your lowly account executive who gets paid next to nothing by Yodle. AND, if you are ever transferred to a manager by the name of KENT WARREN, insist that you will not do business with him. Trust me, you will get nowhere.