QUOTE (from Disgusted Self) "What a way to get a bunch of FREE photos of other peoples pets and then gain the fruits of our labor and not to mention stealing our adorable little family members for their advantage!!!"
UMM... what labor? You took a snapshot, pressed a button, probably had the picture anyway and dug it up or found it on your computer... also, they didn't "steal" your actual pet. They really didn't even steal the picture. You submitted it to them.
I fell for it too... I entered a picture of my puppy and have been getting e-mails. I just ignore them. They can use the picture. I really don't care, but I'm not paying them $70 for the book. I suspect every single picture entered will be publshed and you'll need a magnifying glass to see the pictures. Even when they say "your pets photo was chosen from thousands"... technically, they're not lying. They just didn't say, "by the way, those other thousands were also chosen!"
It is shady... but as for it being a true scam, I think we will just have to wait for the book to come out (if anyone ordered it, I sure didn't). If they deliver and publish your pets photo, then it really isn't a scam... misleading, yes...
BUT, the prizes that I vaguely remember being advertised... including a $10, 000 prize? if those were not real, that would surely be a scam. They would get around it though... I would almost guarantee that they did/will select a "winner" and the money will find itself right back into their bank account. Dishonest? yes. Scam? probably but who can prove it? If you ordered the book, let us know if it comes. For those of you who feel "violated", I doubt your dog's identity is in that much danger...