Thinking I'd just present my daughter with a cash card for her birthday and let her decide how to spend it, I purchased one of the Paypower cards at the local Safeway. This was in early April; it's now well into July. When she called to register the card, the company took all her information. But, when she tried to access her account to check the balance, there was a message that the card was not 'authorized.' Thinking that maybe I should have registered the card (as original purchaser) I finally called after she'd gone through the registration process numerous times with no satisfactory result. When I called, the agent (who was barely understandable - heavy latino accent) started asking for all sorts of personal information, claiming it was required for the process. This is after my daughter had already given them a ton of information they had requested to 'authorize' the card. I told the service representative that I had purchased the card as a gift for my daughter and had no intention of using it myself, so declined to provide any additional information. I have several other major credit/debit cards (VISA among them) and have never been asked for as much information as Paypower was requesting. I told the service representative that I was very disappointed in the authorization process, the ongoing delay for my daughter to be able to access either account information or purchases and that the company should go ahead and close the card account completely and refund the remaining balance (they apparently charge a monthly transaction fee whether the card is 'activated' or not) to my daughter's address (which they had asked for). The representative responded almost immediately that they could not de-activate the card and refund the money because the card had now been activated. By this time, I was becoming annoyed with what seemed to be a real 'run around' and told the representative that I still wanted the card deacitivated, money refunded, that I was terminating the conversation and pursuing alternative action through the State Attorney General's office, VISA, Safeway Customer Service and the Better Business Bureau. Copies of the information provided here have been forwarded to those offices and agencies. My intention is to post this story on several blogs, Facebook, and mention my dissatisfaction on Twitter. I've been told there's no such thing as 'bad' advertising - well, we'll see.