I agree with the person who stopped at the EcoDrink stand at Costco. As he rolled his shopping cart past the EcoDrink stand, the pinkish liquid in the little cup caught his attention. It was shiny. The overhead lights of Costco shimmered lazily on the surface of the liquid within the cup. He suddenly realized he was thirsty. He held out his hand as if he were going to take the cup, the universal sign of one who wants to take what is being offered. Cautiously, he grasped the cup and lifted it to his lips. The man at the booth began to speak, engaging in a conversation; it was in a language that he understood. The consumer made a tactical error by mentioning that he did actually use a power drink; the salesman countered with facts that were so compelling that the man felt stupid about having been bamboozled by having bought another power drink. Yikes! Taken by this line of logic, the man had no other recourse than to pick up a box and put it in his cart. It was so powerful a presentation that he kept it there all the time that he was in the store and did not ditch it among the other products as he went down the cereal aisle nor did he ask the clerk at check-out to remove the product from his cart. No, he purchased it, because of the salesclerk's powerful presentation.
I sympathize for the man and ask that Costco give the man $1 million--subtracting a third of that to me for having presented his worthy cause and another third to EcoDrink to split with its salesman and another third to Costco for allowing EcoDrink in as a sponsor. I demand that this be done, because I too had been mesmerized by EcoDrink and was convinced by taste and by talk that EcoDrink was a very powerful product. The only reason I did not pick up and purchase the product was because it was not on my list and it did not have the strength to overcome my wife's insistence that extra virgin olive oil and a large bottle of Itallian Spices was more important. I cringe for showing my lack of manliness and resolve. I owe it to EcoDrink that I was given the power to thank the man and respond, "Maybe another time."