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good will industriesremoveing color coded sale stickers

I was in the store and each week they have a half off sale based on the color coded stickers on the merch, they post the color each week at the front of the store as to what color is half off, I was in there shoping and the color for the week was black so as I was shopping and looking for sale Items, I saw a employee in an Isle removing black stickers from the merch, and in some cases removing the merch from the floor completely, I asked what was going on and she told me she was in srtucted to do this by mgrs as to minimize the amount of lost revinue and that they do it every week, either wait till the sale was over or reticket in another color.Seems a litte unethical to me

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