The complaint has been investigated and
resolved to the customer's satisfactionResolved eZanga — Click Fraud
resolved to the customer's satisfaction
A representative from eZanga had cold called me to encourage me to try out their platform for third and fourth tier search engine paid marketing. The representative had wanted me to increase my daily spend budget with them although I was hesitant. He had insisted, but I stuck to my daily budget. During the course of the campaign, I had noticed that the ads that eZanga was showing had a remarkably high Click Through Rate (above 20%, where industry norms are between 0.5% and 1.5%). However, the quality of the traffic was abysmal. The representative had made some tweaks to the account and the quality worsened. I had judged the quality by two metrics: -Time spent on my site -Pages viewed per source eZanga visitors time on site was 14 seconds over a 2-week span. The only reason it was this high was because on ONE of the days, the average time on site was 52 seconds. Discounting this outlier, the average time on site drops significantly. There were several days where the AVERAGE time on site was 0, 1 and 3 seconds. This is a STRONG indicator of clickbots and fraudulent activity. They refused to refund the amount spent on this fraudulent traffic.