I recently went to Kmart on Thanksgiving day because of the great sales Kmart was having. There were three items I was interested in purchasing 1) Wii 2) GPS 3) Christmas tree.
When I arrived, of course, there were several people there - I was unaware that it was necessary to have a ticket in order to purchase the Wii or the GPS. However I was one of the first 25 - 30 people in the store and and when I arrived at the area for the Wii, it was already gone, because they had given the tickets to the first people there (some arriving as early as 3:00 am). When I asked the store manager about this situation, he said he gave it to the individuals that had been so early. I told him that I would have gotten there earlier had I known it required a ticket I would have come early. However, no where in the add did it mention anything about a ticket in order to purchase these items and that it was unfair to those unaware.
I feel this is false advertising to advertise a particular item / the opening time/ but nothing about required to have a ticket to purchase the item.