I have received a leaflet through my door entitled Play Your Guide to Virgin TV, my 3 year old son saw the picture on the front cover of the leaflet which is regarding a new TV Crime series on FX channel 179 called Dexter.
The picture on the front cover is of the character Dexter looking quite sinister holding a large dagger which even has blood on it. My 3 year old said "mummy this isn't very nice, is this man going to kill some one", i had to try and think of some plausible reason why he had a dagger with blood on it which was not easy, and although i managed to think of something not very convincing the image has upset him.
I am cross that images like this are allowed to be published and young children able to come across them accidentally via the letterbox that is why certain program's such as this are on after certain times in the evening. This has caused my son and family distress and await your early reply and hope that future advertising will recognize that young children may come across them.