I went through the hassle of doing all the registration (which took longer than the website said it would) and they wanted too much personal information! After registering when I tried to enter the code printed on the cup I kept getting an "whoops" message telling me to enter it exactly like it was printed. Well, folks it doesn't take a rocket scientist to read and enter a ten digit number. I ended up spending 30 minutes of frustrated time and it would not let me enter. This is a rip off contest and Taco Bell has lost a customer for good!