Sony Bravia LCD TV S Series / LCD Pannel defective

I have purchased LCD Bravia from sony authorized dealer on Feb'09.
It got malfunctioned in Mar'09 and entire LCD pannel got replaced by service centre.
Now LCD pannel again got defective in Aug'10, i have registered complaint through customer care and mail to sony care. Till now it was not resolved. Sony service centre told me that your LCD pannel needs to be replaced, i doubt this time it will be rightly replaced or not or if this problem can come again.
LCD pannel is so expensive that i can purchase a new TV in that cost.
Today i have reached again to customer care and they have booked a new complaint and when i asked them for the escalation matrix of sony india, they refuse to give it to me.
I want to escalate this issue to the highest level of sony india so that they are aware about the quality of products and services they are offering here in India.

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