Sonic / deceptive pricing
Sonic Not-so-Special 5 for $5.95
Funny thing how advertising works for this company. Most days I pass through Sonic (which avgs 3 times a week) they have signs posted on
their marquee and around the drive-thru and the drive up window with their “5 for $5.95 Tuesday special”. Of course, today is Tuesday so I head
over to get their advertised special. Upon arrival, I look for the signage to confirm I’ve come on the correct day. Not a single sign in sight
anywhere on the premise.
With the employee coming over the intercom asking for my order I stated “ Is today the 5 for $5.95 special ??” the reply was “What would
you like on your burgers?”. Again I asked, “is this the day for the 5 for $5.95 special”. The reply this time was ”yes, would you like cheese
on your burgers?”. My reply followed as ”I’d like whatever comes on them with the $5.95 special”. Their reply was “you can get them any way you
want”. I replied “Ok, however them come. I’d also like .. (drinks and tots)”. They told me the total cost and said to pull to the window.
I paid the amount told to me $17.56 Took my food and headed home. Once home, I decided to look over the receipt to confirm the $5.95
special. The receipt reads as follows:
5 ALL CB $14.95 (burgers)
1 LG TT 1.99
1 XL SLUSH 1.99
1 XL SLUSH 1.99
1 XL SLUSH 1.99
5 5 FOR 5.95 -6.50
So.. Doing a little math $14.95 – 6.50 = $8.45 funny, that’s NOT $5.95
Next step… called the store asked for the manager. The gentleman on the phone says “speaking”… I asked “Is this the manager?” The reply
“Yes”. I aksed “what is your name?” His reply “Scotty”.
I proceeded to explain: “I just went through the drive-thru, and asked for the $5.95 special. The receipt says they charged $14.95 then
gave a credit of $6.50… that means they charged me $8.95 for my $5.95 special.” His reply “It’s extra for the cheese”. My response “I asked for
the $5.95 special, they asked if I wanted cheese, I said I’ll take whatever comes on them for the $5.95 special. I never did say I wanted
cheese”. His response “Well, we make the burgers individually to whatever you want”. I responded “ I told the order taker 3 times, whatever
comes on the $5.95 special”.
He finally said “I’m sorry for YOUR confusion. The cheese is 40 cents extra per burger. I can put your name in our book for a credit for
the cheese on your next visit. If you give me your name, I’ll credit you with a $2 coupon”. I accepted his offer at face value and gave my
name…. conversation ended.
But then after hanging up.. it hit me.. $8.45 - $2.00 = $6.45 Still NOT $5.95… I’m still screwed.
So, I call back the store. Scotty answers. I stated “I just called a minute ago about the $5.95 special issue… are you the location manager
or shift manager?” His reply “I’m the assistant manager” I then asked for the store location number (5756 Spout Springs Road) and the general
managers name (Mia Parks). Told him I’d be contacting the general manager, the district manager, corporate headquarters… and that I’d be
posting this anywhere & everywhere I can on the internet.
One other thing I’ve been pondering… is their special for slush drinks. Seems they have afternoon half price specials. I’ve noticed they
seem to charge a “surcharge” of 20 cents for the flavor on these drinks. If I get this right, with the price and surcharge, that comes to more
than half price.
Does anyone besides me see deceptive advertising and practices here ??? Any legal eagles want to file a class action suit to get their
Maybe the greed for profits has skewed the focus of management, but considering a similar issue has occurred in my past with this company,
it seems to be a business plan in place to accomplish this deception.
Advertising, discounts and specials…. Used to bring in new customers, used to give a value to existing loyal customers, used to bring in
revenue and interest in otherwise slow time periods for the business. So much for good rapport with your customer base Sonic !!
So, if you’re tired of being taken advantage of… or if you’ve had the same discourteous schemes played out against you, feel free to write
me with your stories, and I’ll gladly post them on every board I come across that I can post on.
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