L'oreal India Private Limited / distributor neglect
We were appointed distributors (Super Dealer) for the Companys products in Feb 08 as the previous dealer left work.The Company employees after making me invest a huge amount in their inventory and promotion of sales just dumped me on refusal to meet their demands ranging from backdating of invoices, selling on credit against company policy, working on the last moments before closing etc, The higher ups seem to be aware of the situation but have avoided to correct the malpractises.Now goods worth five lacs and claims worth one lac approx are pending for the last 3 months but nobody seems to bother.The Co.sales team has a bad reputation of doing primary sales and not working on the secondaries.At a time when good Companies are looking for good distributors and partners this Company seems to have no concern for its Brand Value or ethics.
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I agree loreal is loosing out on it brand value and emerging as a company with no ethics.
A salesman sold me a package for 500/- giving wrong information for loreal branded saloon "Awesome Sec 18 Noida " . Not honoring the package they have also refused to pay back . With the foul language their sales executive used some Mr Hasim from dream advertising i dont see loreal India gaining any brand equity in India.
loreal saloons have opened all over india with big banners of the company name, because of which people like me dont need to think and enter, but i realised that the rates are high because ofcourse its "a BRAND" BUT SOON U ALSO REALISE THAT THE PRODUCTS THAT THEY USE ARE EITHER LOCAL OR CHINESE MADE.
A COMPANY LIKE LOREAL SHOULD ENSURE THAT THE PRODUCTS USED AT THE OUTLETS SHOULD BE OF LOREAL ITSELF AND IF THEY DO NOT MAKE THE PRODUCT THEY SHOULD PROCURE IT OF SOME GOOD BRAND, AT A NATIONAL LEVEL AND PUT TO USE.
U SHOLUD REALIZE THAT A CUSTOMER REALLY FEELS CHEATED BY THIS.
THIS INCIDENT HAS BEEN REPEATED AT SEVERAL PLACES - INDORE, LUCKNOW, DELHI, DIMAPUR ( experienced by me)