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Kroger review: digital coupons for seniors without smartphones & computers 8

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Author of the review
4:19 pm EDT
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I have been a loyal customer of Kroger for years and enjoyed the store brands and low prices to keep me from shopping other store specials. Today, at age 71, I was shopping in Kroger on Eldorado Pkwy. in McKinney, TX and selected two boxes of Keebler Club Crackers on a display marked 99 cents. At the checkout, the charge was $2.99 per box. When I brought it to the employee's attention, he showed me the paper ad which showed 99 cents with a digital coupon. Although, the manager gave me the crackers for 99 cents, he said it could not happen again since I was now aware of their policy. I don't want to use the term "discrimination", but couldn't Kroger expand their policy to read "digital coupon or seniors" in keeping with their strive for ease of purchase and fair pricing for the longest loyal customers? We don't want unfair advantage, just a little consideration for our stage in life where mental and physical strength is taxing and sale prices with digital food games are too challenging?

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8 comments
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Don Mau
Hot Springs, US
Jul 26, 2022 10:02 am EDT
Verified customer This comment was posted by a verified customer. Learn more

I have no cell phone so I can't scan digital codes from my home PC which is required to get the digital deals. What a RIPOFF for Seniors who have been loyal Kroger customers for years!

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Don Mau
Hot Springs, US
Jul 26, 2022 9:57 am EDT
Verified customer This comment was posted by a verified customer. Learn more

I DO NOT HAVE A CELL PHONE AND i ASKED THE MANAGER AT MY LOCAL KROGER STORE ABOUT THAT. She said to register online on my home PC and I could get the digital deals; However, when I went online, the ad said to scan the digital code to get the digital deals. How can I do that without a cell phone?

Don Mau, Hot Springs AR

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Waleshire
Suwanee, US
Jul 21, 2022 4:11 pm EDT
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Most recently, Kroger has started listing the "Digital Coupon" price on the package in the store, until recently, the pricing listed on the items was available whenever you use the Kroger Card. Now, you do not get the posted price, even when using the Kroger Card, rather, you need to use a Kroger Card, and a Digital Coupon, just to access the price that is posted in the store. I noticed this because items I've purchased for years during promotional periods, have stopped applying the promotion that was listed, this is when I realized this. The problem with this is that customers think they are getting the best prices "as shown on the shelf in the store" when they use their Kroger Card, but this is no longer true. I believe this new approach for Kroger is predatory and there is not rational reason why someone should need a Kroger Card "AND" a digital coupon for the "In Store Posted Price", "OTHER THAN" to trick customers into paying more than they believed they were paying. At a time when all pricing is going up, this is terrible. I've always felt like Kroger was a good company that valued their customers. Now, I'm shocked to see this type of deceiving business practices. I can definitely see a class action suit in the near future because there is absolutely no reason why a customer should need to use their card and a digital coupon for the posted price. If someone wants to clip coupons online or in the newspaper, good for them, give them a special price, but if you post in on the shelf, that price should be available to any shopper with a Kroger Card.

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SKalt
Seattle, US
May 13, 2022 7:52 am EDT

Digital coupons are a discriminatory practice. They are disenfranchising and do not provide equitable access to fair pricing structures. Time to start a campaign against these digital coupons. Paper ads provided more equitable access to all age groups and economic levels. Digital coupons are for the elites -- those who can afford smart phones and Internet service. I had one employee tell me I can go to the public library to download the coupons and load them onto my card. Forget the fact that the nearest public library branch requires two bus lines and over an hour of transit time.

My vision is not stellar and looking at a small computer/device screen is difficult let alone using an app that has security holes in it. The apps people download willy nilly are actually extracting information from you device. Pretty insidious. Smart phone plans are not cheap. I do not get public subsidies so do not qualify for a free smartphone or smartphone plan. Dis is an economic and discriminatory practice. Those who need the access to those discounts are being INTENTIONALLY left out --- they are not inclusive. That is a form of discrimination. Equitable access to all. If people want to partake, then they should be able to do so.

This is blatant discrimination against the elderly, those who cannot afford the devices, and those with visual difficulties. Access to those discounts are a barrier. This is similar to discriminatory practices in housing, getting loans, and up charging those who fall into certain categories.

Schools are required to provide accommodations as are other institutions. Good customer service includes all people, not just the elite. I hope someone files a class action suit against companies who utilize digital coupons as the only way to access those discounts --- pricing people out of access to fair prices

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Ellen Elman
, US
Apr 25, 2022 3:05 pm EDT

Stop & Shop is doing the same thing as Kroger.

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Ann in KY
, US
Apr 05, 2022 7:27 pm EDT

I agree. All this technology is discriminatory especially against the elderly and those not able to afford the phones and computers. I also find it to be an excuse to give poor customer service. We have to check ourselves out and use an app to find things. Heaven forbid someone help a senior citizen find an item in the store or (oh my) get it down from the high shelf or load it into our cart!

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justified domplaint
Portland, US
Dec 24, 2021 11:28 am EST
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not just against seniors they discriminat against many who cannot afford cell phones the poor the mentaly challenged this is costing many americans thousands of dollars your cupons need to be used by all not the selected few who comply with you sales practice

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Jerry Sales
, US
Sep 14, 2019 6:51 pm EDT

You are correct, however it is discrimination against seniors whether intentional or not. They are trying to make the elderly pay more.