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Kimkins / The owner of is a fraud

1 529 North McKinley Street 104-309Corona, CA, United States Review updated:
Contact information:
Phone: (951) 258-3976

This story is about a woman who decided to scam innocent desperate people out of their hard earned money by promoting a diet based on lies and deception. Heidi Kimberly Diaz aka Kimmer of started a website using her own success as the entire basis for the promotion of her site. She claimed to have lost 198 pounds in 11 short months by eating low carb, low fat and low calories. She claimed to have figured out what others couldn’t in her quest to lose weight. And one day, she decided to charge money for her “knowledge”. Those desperate people lined up to pay the price. Little did they know what a price they would pay.

The problem with her plan was that there was no success! She hadn’t lost 198 lbs in 11 months and she made up the 20 or so other success stories that she proudly plastered all over the front page of her website. These other “success stories” or “before & after photos” were all actually pictures that Heidi (Kimmer) Diaz had stolen from Russian mail order Bride sites and called them her own followers. She made up story after story for these so called successes with the intent to tempt innocent overweight victims into joining her website at a fee of $59.95 for a life time membership. A lifetime membership that she has repeatedly reneged on time after time. She has banned members for questioning her before and after photos and for asking for proof that her diet is safe.

She also hadn’t ever lost the weight she claimed to have lost. This was proven by a private investigator hired by her former partner which proved that Heidi was and still is extremely obese. This is the reason she had to steal pictures from other websites and call them her own. Because no one in their right mind would have followed her advice on weight loss had they known what she looked like.

Heidi found big success when she (Russian mail order Bride picture) and her diet was published on the cover of Woman’s World magazine in June 2007. This story brought tens of thousands of new members to her site alone. Woman’s World Magazine was scammed too.

Innocent victims joined her site with hopes of fast weight loss in a healthy way. And soon found out that the diet was so extreme it was almost impossible to follow. When members had trouble losing, Kimmer would say, cut the carbs and fat more and make sure you are measuring that lettuce. Go lower and lower with your calories and if you’re not losing, you must not be following the plan as written. “If you tweak it, it’s not Kimkins” was her motto.

Heidi would belittle and scorn those that had trouble following her diet which often added up to less than 500 calories a day. She told members to take laxatives daily to help with “potty problems” because fiber is forbidden (or at least extremely limited). She made people feel like failures for not being able to stick to her diet. All the while, knowing that she herself hadn’t done it.

People (members) started getting sick. They had heart palpitations and dizzy spells, their hair started falling out by the handfuls and when they realized that it might have something to do with their diet and started asking questions and asking for help, they were immediately banned from her site without a refund for their “lifetime membership”. Once away from that site most tried to add healthy foods back into their diets and promptly found that they either gained all the weight back and more or they found it almost impossible to look at food in a healthy way. Eating disorders abound with former Kimkins members and many have a very long road ahead of them before they will ever be considered “healthy” again, if at all. Metabolisms are shot, Thyroids dysfunctional, and Kimmer is still out there pushing her diet and collecting that $59.95 anywhere she can.

This is in spite of the fact that a lawsuit has been filed in the State of California and her assets and bank accounts have been frozen, she is asking for checks and accepting credit cards at her site right now. Her Paypal account (which has been frozen) showed a total of 1.2 million dollars for one month’s time. Her site has been operating since June 2006. She has recently paid Cash for a $400,000 house and two vehicles. So, as you can see, she has scammed many.

Furthermore, Heidi Diaz aka Kimmer collected money from her members by starting a weight loss challenge on her site to raise money for her “foster kids” - (which, according to the State of California is illegal) She has claimed to have a house full of foster kids throughout the years. However, no one at the foster care agency in the State of California was able to confirm that she has had any kids in her care for many years. More lies. More fraud.

As you can probably see by now, Heidi Kimberly Diaz - aka Kimmer - Owner and Founder of is a scam artist and a fraud and needs to be stopped and brought to justice for the crimes she has committed. She is dangerous, calculating, and doesn’t care about anyone but herself and the money she can make scamming people. Her own relatives have admitted to the fact that this is not the first scam for Heidi, she has been scamming people for years. She is a lying, liar that lies every chance she gets.

Thankfully, there are many dedicated folks on the world wide web right now fighting the good fight to help bring Heidi to justice. Bloggers and websites are popping up daily in an effort to bring her and her site down. I am proud to be rubbing virtual elbows with this type of group. They/we care about people and their health and our only agenda is to stop Heidi from hurting anyone else. Please help us in our effort!!

Buyer Beware!! Your health is at risk!

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  • Oh
      15th of Jan, 2008
    0 Votes
    Kimkins - Fraudulent business, dangerous diet!
    529 North McKinley Street 104-309
    United States
    Phone: (951) 258-3976

    The truth about Kimkins is still being uncovered, and none of it is good. Here are some of the dimensions of the situation:

    1) Fraud:

    The site was founded by a woman who didn't lose weight on her own diet plan. She used photographs lifted from Russian bride websites. (No, I'm not kidding.) The success stories were fabricated. There is a heavily spun confession to this on a link from her home page, presented there when clips from the deposition for the class action lawsuit was televised.

    2) Stolen diet plans:

    She admitted to stealing the diet plan from Stillman and Atkins, though she did alter the diets significantly to be dangerously unhealthy. The Atkins Center is working on legal action against her. The diet is not low carb, it is low everything. Members are to consume 0-20g carbohydrate (advice is to get as close to 0 as possible, sacrificing vegetables in the process), 40-60g lean protein, with as little fat as you can get away with. Common calorie consumption for diet users is well under 500 calories. Many members have dropped out of the diet after suffering medical complications. Some of their stories are here:

    3) Dangerous advice:

    She coaches people to eat less and less if they aren't achieving turbo weight loss. If they aren't losing fast, she says they don't 'want it bad enough'. If they object to her advice to eat less, she calls them weak. She advises daily use of laxatives, which has dangerous health implications. Sadly, this diet advice is given without medical training and without regard to member health or age. A 14 year old was openly posting on the site, until her parents realized what she was eating. Some of the moderators even abused this teen when she said she needed to start eating more - knowing full well she was only a teen!

    As a result of her hazardous advice, many people are developing eating disorder behaviors.

    4) Bad business practices:

    Members who question Kimmer's advice or history are banned without warning or refund. Posts on the site are heavily censored.

  • Li
      16th of Jan, 2008
    0 Votes
    Kimkins - Diet scam
    529 No. McKinley St. 104-309
    United States
    Phone: 951-258-3976

    This website charges a membership fee for a diet plan/forum which touts a very low calorie diet - as low as 500 calories/day. When members question the owner or administrators regarding health issues, they are banned from the forums without a refund.

  • Ka
      16th of Jan, 2008
    0 Votes > is a Web Diet Site started by a morbidly obese woman named Heidi Kimberly Diaz, AKA, “” in an effort to scam thousands of innocent people out of their money in the name of losing weight. Ms. Diaz brought in over a million dollars in the month of June 2007 alone. Ms. Dias used fake after pictures and success stories on her site that she downloaded from a Russian Bride site. Ms. Diaz claimed to have lost 198 lbs in less than a year and kept it off for over 5 years when in truth, she never lost the weight at all. is a very low carb, low calorie, low fat diet that promotes Eating Disorders (EDs), hair loss, and heart palpitations, just to mention a few of the health problems. People are encouraged to go lower and lower in their calories to see the scale move down a pound. This diet is dangerous and this woman needs to be stopped before someone dies.

  • Te
      16th of Jan, 2008
    0 Votes
    Kimkins - Fraud by owner of Kimkins!
    United States

    The owner of Kimkins, Heidi Diaz who uses the online name Kimmer, claimed to have lost 198 lbs on her special diet and kept it off for 5 years. She got her story in Woman's World magazine (where I saw it). I joined her site for $59.95, with a lifetime membership and access to her weight loss forums only to find out her diet is basically a starvation anorexic plan that is harmful if you follow it exactly as she said to. Then I found out that the 30 plus testimonials about how wonderful the diet is, with before and after pictures were all fakes, with the pictures being stolen from Russian Dating sites. And then on top of all that - the pictures that Heidi Diaz said were her after pictures were stolen from Russian dating sites too. I was banned from the forums for asking about this and stating that I was upset about it in the forums on the site. I did not get a refund because they claimed I violated the TOS of the site (which were not in place when I signed up and that I wasn't notified that they had put them in place when they did) for asking about the fraud and stating my anger at being lied to. I am now part of a class action lawsuit against Heidi Diaz and Kimkins.

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