Unfortunately, when dealing with advertising in any print ads like the phone book, your advertisement is there until the next book comes out, so yes your stuck with the bill cause thats part of the agreement. But as an advertiser you should know your contract. Ask questions, read the contract and know what you are getting into. If you just purchase blindly, then you shouldn't be in business. Only smart business owners thrive and understand the importance of advertising. I have never had a problem with Idearc cause I knew what I needed to do.