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Flowerama Stores / Rip off

1 United States Review updated:

My Anniversary is in February, so I thought it would be nice to purchases two dozen roses for my wife. When I looked at Flowerama's website, I found just what I was looking for and the cost was $79.00. I called the local store to place the order and was told that because Valentine's day is in February, the same order for roses would be $99.00, plus a delivery charge. Isn't this price gouging? I told the clerk I would do business elsewhere, and was also told that everyone who sells flowers raise their prices. NOT TRUE. I called around and found that 3 out of 5 florist, do not raise their prices during February. They offer specials just for Valentines day, and actually have specials. Flowerama is a ripoff.

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  • Co
      20th of May, 2009
    +1 Votes

    Factors Affecting Rose Prices (www.aboutflowers.com, the Society of American Florists consumer website, 2007.)
    A simple case of supply and demand
    • Valentine's Day inspires the heaviest demand for long-stemmed roses, and several rosebuds must be sacrificed to create a single long-stemmed rose.
    • After the Christmas season demand for red roses is filled, growers need 50-70 days to produce enough roses for Valentine's Day.
    • Winter's shorter daylight hours and higher energy costs hamper efforts to grow large rose crops.
    • Inclement weather often requires extreme measures to ensure that flowers are delivered in time.
    • To fulfill the tremendous number of orders for Valentine's Day flowers, florists have to hire additional help, work longer hours and acquire extra delivery vehicles and drivers.
    • The transportation industries has increased fuel surcharges - The U.S. House of Representatives won't pass legislation to curb the spike in gas prices any time soon, but as Congress faces increasing pressure to address the energy crisis, it turns to the floral industry for insight. John R. Wilkins, AAF, executive vice president of Delaware Valley Floral Group in Sewell, N.J., testified May 10 before the House Committee on Energy and Commerce at its hearing, "Gasoline: Supply, Price and Specifications." "Other than labor costs, perhaps no single factor has more power to impact the bottom line of floral businesses than the cost of fuel, " he told the committee. "I am estimating that up to 50 percent of the cost of flowers is attributable to transportation costs (this Mother's Day). That's not counting the percentage that might be attributable to other fuel prices -- heat for greenhouses and electricity for refrigeration."

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