Yep, sounds like them! They called me out of the blue trying to tell me I need to get their service or my business will never succeed. They didn't realize they were calling an experienced webmaster, but they knew after I shut down all their claims of fame and fortune with real statistics. I did some research on their own domain name and I must say their optimization is PATHETIC.
After a few follow up calls from three different McDonald's ex-employees at DotlessDomain.com, I had enough and told them to use their own service and try to scam someone else. This company is going down fast, they pay affiliates a certain amount of money per install of their useless web bar, which means those installs usually have adware and spyware along with it.