This sounds like a case of consumer fraud. Write Consumer Response Center, 600 Pennsylvania Ave, NW, Washington DC 20580. Website: www.ftc.gov.ftc/consumer.htm.
Or look up Federal Trade Commission. Also National Fraud Information Center accepts consumer complaints. Write: National Consumers League, Fraud Information Center, PO Box 65868, Washington DC 20035 Tel: 800-876-7060 Or check out website: www.fraud.org
If more people complained to the right places, it would not be so easy for consumer companies to get away with deceptive advertising and outright consumer theft.
I have never, ever NOT had fast and effective results & issues resolved by doing this when I have had a major complaint against consumer companies and even the gas and telephone companies in two different states over the years: write a letter to the Federal Consumer Trade Commission/Consumer Response Center & copy the letter to the National Consumers League AND to the CEO of the consumer company and to as many top executives as you can find. Don't waste your time on underpaid customer service staff people who don't have the authority to do anything anyway; supervisors are trained to evade and eschew for so long as they can, not resolve issues.
You can find names & addresses of business administrators of companies on the Internet --http://www.library.hbs.edu/go/thomsonbanker.html-- or in the public library.
Make sure to put at the top of the letter (not the bottom) a list of all people copied to & highlight each name in yellow to whom the copy is sent. That way the CEO & execs will see first thing before even reading the letter all who got a copy of the letter as well as the federal consumer fraud departments. Believe me, you will get responses very quickly.
Forget Better Business Bureau. Consumer companies laugh at consumer threats to file complaint with BBB. BBB does nothing. Just makes a list of companies with complaints against them after putting you through hoops of paperwork. Big deal. Totally ineffective.
For the banks that won't block automatic charges or withdrawals from accounts . . . send copy of the letter to the president of the bank too and make sure you mention the bank's name in the letter.
Do not send letters via e-mail. E-mail is only good for sending political bashing letters and to what avail? None, right? Good old-fashioned paper letter sent snail mail that cannot be so easily vanished into cyberspace with press of a key.
Make sure you keep a copy for yourself in a folder to collect the responses. This is like broadcasting the company's bad business practices in the places they certainly do not want to be exposed. The bank president (the teller can care less) certainly won't want to be aiding and abetting consumer fraud.
Actually...the product's ineffectiveness is not the issue. The legal issue is the business' unscrupulous billing process. As for the product being just one more good idea among millions of good ideas being sold, which are just that, good ideas that don't work in practical application . . . well, that's why we do our research on the Internet and elsewhere before buying . . . how I happened by here.
People need to learn how to use federal government consumer help available to them.
You don't need a lawyer.