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CB Car Dealers Bernardi Toyota sales manager at Bernardi Toyota, Framingham
Bernardi Toyota

Bernardi Toyota review: sales manager at Bernardi Toyota, Framingham 4

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12:18 pm EDT
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I received a phone call from Bernardi Toyota stating they were interested in my 2005 Camry...I had bought it there 4 yrs. ago. They stated they were in need of "used" Camrys that were in good condition and that their service people had noticed mine fit the bill and also had low mileage. I scheduled an appt for Sat at 9:15am..was told to go in thee showroom and ask for a sales manager. I rec'd a confirmation call Fri evening at 6:24pm confirming the appt. I arrived there at 9:02..no one on the floor to assist me; finally at 9:10 there was a young gentleman at the desk. I told him why I was there and that I had an appt w/one of the dsales managers; he advised me there was a meeting (I could see all of them up on the second floor) and he should be down in 5 minutes. The young man then went upstairs to the meeting. 15 mnutes later another sales associate asked me if I needed help.. I told this man the same thing that I had an appt..a 9:15 appt. He stated he was in a meeting and would be down in 5. I waited until 9:32 and left. I went in there this am w/the full intention of purchasing a new Rav4. I now know I will havee to take my business elsewhere. I know everyone is busy...but my time is just as valuable as the next persons! They sought me out and should be mndful of that.

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Terry Murphy
, US
Jun 20, 2014 7:56 am EDT

I agree with all of you. My husband and I went looking to purchase, again, from Bernardi, we have purchased 3 previous vehicles there.
Our last purchase was a bit of nightmare...Rav4...they told us that it had been cleaned and detailed (brand new car) and as I was putting my belongings into the car the next morning I found that it had been infested with mice. Urine and droppings throughout the whole car. Front to Back...GROSS! We called and brought the car back and they had to find me another car or give me back my trade in. I called my insurance company and gave them the VIN# and was told that it would appear on the car facts going forward.
So, WHY? You ask did we go back? We live around the corner and it's convenient. We walked in and no one around to help, so we asked for a salesman. A salesman walked over and introduced himself, we explained our situation. We have a Rav4, but need a bigger car (grandchildren and I need to fit 4 car seats). There were options that I needed to have in a vehicle. I explained my list of 'must have'. He was not listening and showed us 1 car and then said that he didn't have anything that would fit our needs. He said we should purchase a mini van, I had already said that that was not an option. We walked back inside and I told my husband I was going to wait in the car...the salesman was useless. My husband came out a minute or two after with a booklet in his hand. For a RAV4... the salesman said "I don't have a booklet about the Highlander, but I don't want you leave empty handed. The Rav4 is a good vehicle too". My husband took the booklet and said "that's what I'm driving now".
We went to IRA Toyota of Milford MA and found two incredible sales people and bought our new car that same evening. WOW!
I will NEVER deal with Bernardi again and IRA Toyota is our will have our future business.
Bernardi made a VERY big mistake with us. We had been dedicated clients for a long time and purchased several vehicles from them.
So, if anyone out there is looking to purchase a Toyota vehicle DO NOT go to Bernardi. Travel out to Milford MA to IRA you will be very happy you did.

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hown
Framingham, US
Nov 23, 2010 12:35 am EST

I got a similar call last week. I haven't gone their as yet. Let's see what happens.

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LJ1
Framingham, US
Aug 26, 2009 8:45 pm EDT

Bernardi Toyota is the Modern day sweat Shop equivalent.. It is unethical how they conduct business, not only with customers but with their employees. Let me put in in perspective for you. The owner Jim Carney(once a service advisor) took advantage of a widowed wife after Mr. Bernardi Died and purchased the company for short money. Having been in the car industry himself for many years, had the business knowledge of how lucrative this could be for him. He assembled a cash cow of a business but how, through the promise of wealth and career building to his sales staff. Behind the curtains really the only ones that are making the money are the big wigs of the company that wouldn’t give you the light of day. They sit in their office’s and count there money and crack the whip on the sales staff to do better, work harder as any business is sensationally run. The only problem is the fact they break the law and get away with it. The base of there entire company is through sales, ergo the sales staff are the foundation of operations. They are obligated to work 50 plus sometimes reportedly 60 hours a week with out any hourly compensation. Illegal! They are given a competitive commission plan that focus’s on profit of sales. The company’s prerogative is then to hire as many sale’s consultants as possible, preferably the ones with no experience. .Do you wonder why? because they are ignorant to the fact they are being scammed. They then tell the employees to come in on days off for customers to delivery cars and or sell already existing customers they have been in contact with. They impose an alter-madam of if they don’t they will give their hard earned money to someone who is working that day. Reportedly if a sales person does not have any sales for that week after working 50 hours they then are given draw which is minimum wage. Draw signifies you must pay back this money when you make sales(garnished wages). I will not go in depth at how deviant the corporate ladder is modeled and ran daily for time sake. But I think you all get the jest of it. Basically they have bamboozled the sales force into the promise of wealth. When in actuality they over hire so that it is impossible for the sales force to achieve the annual income promised. So they then fire the sales consultants that get over worked due to hours and stress and repeat the cycle of them making money off over worked and under paid sales force. HENCE sweat shop. THIS IS AMERICA not some third world country we have wage laws you know but they are not enforced due to the contributions of certain individuals in power not named for privacy rights. You be the judge. What happened to America have we all sold each other out due to greed and personal gain. JIM CARNEY if you ever take time out of your money counting day read this and try and remember when you where the guy at the bottom of the totem poll, the foundation of a company especially the automotive industry the guy that lives to work, not works to live . Please do you due diligences by takeng care of your hard working sales force, the BLUE COLLAR WORKERS in your community that you supposedly support! I promise in due course the customers will see this and want to conduct business at a respectable establishment. Your company is based on the customers word of mouth to others, so run it as such and implement an ethical approach of business. Assets exceed over 200 million I wonder why?

.Yours truly the caring community activist supporting community growth assurance and the fight against the unlawful business practices that threaten our peace and prosperity. LJ

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T.A.
London, CA
May 23, 2009 1:36 pm EDT

I fully agree with you walking out of that dealership - meeting or no meeting. They should have treated you like a Queen because you were their existing client - even if you were not, a customer is a customer and should be given the best. I am in the car business and I make sure that all my customers or no matter who walks into the showroom is treated with respect and exceptionally well.
Thank You
T.A.

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