Berger Kinf / Advertising
I have long been disappointed by your marketing approach, but you have now achieved a new level of unacceptability, beginning with the television advertisement featuring Beonce. While she may be an accomplished entertainer, the sleazy, seductive positions and poses are wholly inappropriate for television, especially during primetime. Today, I saw your “taste test” television advertisement directing viewers to www.whoppervirgins.com. Your steady, consistent themes of disrespect for parents, and authority and of celebrating sleaze are irresponsible.
My family and I have enjoyed your food many times. It is not our desire to stop visiting your stores; however, we cannot support your use of inappropriate themes in your promotional campaigns. Please immediately redirect your efforts to themes supporting family and social health. Thank you.