Tis is what I found on their web site. It's a scam, don't pay any money to them.
Online CupidTM Communications: You understand, acknowledge, and agree that some of the user profiles posted on this site may be fictitious, and are associated with to our "Online CupidsTM", ("OC"). Our OC's work for the site in an effort to stimulate conversation with users, in order to encourage further and broader participation in all of our site's services, including the posting of additional information and/or pictures to the users' profiles. The OC's also serve to proactively monitor user activities and communications to ensure compliance with our Terms and Conditions. You understand, acknowledge, and agree that the information, text, and pictures contained in the OC's profiles do not pertain to any actual person, but are included for entertainment purposes only. Nothing contained in any OC profile is intended to describe or resemble any real person - living or dead. Any similarity between OC user profile descriptions and any person is purely coincidental. Please also note that a single OC may be associated with more than one (1) profile on our site.
You further understand, acknowledge, and agree that, from time-to-time, OC's may contact both free users and paid users via computer-generated Instant Messages or emails for purposes of encouraging further or broader participation in our site's services and/or to monitor user activity. These messages may be transmitted to multiple recipients at the same or similar time(s). Messages from OC's will contain the uniform designation "OC" to notify the user that a message has been received from an Online Cupid. In the event the user responds to an OC message, either via email or Instant Message, the user may receive one or more additional personal or form responses from the OC. You understand, acknowledge, and agree that no physical meeting will ever take place between you and our OC's, and that the exchange of messages between you and an OC is for entertainment purposes, as well as to encourage further or broader participation in our site's services and/or to monitor user activities. Notwithstanding the above, the user is not guaranteed a response to any message sent to an OC (or another user).
We reserve the right to utilize OC's in connection with other features of our site, either now existing, or to be developed in the future (E.g.: Hotlists, Friend Invites, etc.). You understand, acknowledge, and agree that any involvement or communication with OC's shall be subject to the conditions, limitations, and acknowledgements contained in this Section and elsewhere in this Agreement.