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Steer Complaints - Steers TV advert

Review all Steer complaints

Steer
Posted: 2008-07-07 by Caryn [send email]
Steers TV advert
Complaint Rating: 20 % with 10 votes
Steers new advert with sexy half naked girls on television advertising burgers is so not property and suitable especially as kids see it on tv its advertising sex and wrong ideas. Please urgently get rid of the advert.
Comments South Africa Food
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Comments

59 days ago by Alloy [send email]
I disagree.

The advert is amusing and pokes good natured fun at men.
59 days ago by David [send email]
It is a brilliant ad, one of the the best i have seen.
If it is upsetting you, tell your children to go to bed, they should not be up at the time that the ad is played anyway.
59 days ago by Free Speech [send email]
The ad is no more degrading to women than most beauty product adverts are. I suggest that if this is where your offence line begins, then you should consider therapy as a serious option moving forward. And what exactly are you trying to protect the world's kids from by asking for the removal of this advert?

May I also suggest that complaints only be considered if they are decipherable without the use of a custom Rosetta Stone? I sincerely hope that the complaints board does not consider the above complaint to be worthy of their time, whether it be for a translation or within the context of the complaint...
58 days ago by Bob [send email]
Don't take it off, I want to see it first.
58 days ago by Sean [send email]
She is so a fat afrikaans chick, i am afrikaans and fat, so...o and male!
58 days ago by Stuart [send email]
Leave it on, stop being bored and go and find something else to do besides complaining. Rather gossip about your neighbours to your other neighbours. At least that way we don't have to put up with it. The ad is a successful one... it got you to remember the Steers name didn't it? Keep watching and have fun! Go eat a burger.
58 days ago by Cp [send email]
You all bloody pathetic, please grow up were in the F$*"£$ING 21st Century.
58 days ago by Kosmik [send email]
Cp:Someone needs a happy pill.

The ad is origional and sells it product more than anything else although 90% of the males of spoken to disagree with the loation of the cursor ( stick to burgers, Steers, your tech sucks! ). My wife and I watch it and don't get offended, if you do, turn it off.
58 days ago by Johan [send email]
Ads are all about brand awareness. This complaint has spread through the forum community like a wild fire, so thank you in your efforts in helping Steers have their brand reach the public at large... For the record, I, my friends and their wives, all found the add to be hilarious...
58 days ago by Cp [send email]
dnt need a happy pill, just hate "fat afrikaans chicks" that eat the whole bloody day, look like S*£$T and complain bout "sexy chickies".

This is the best steers ad ever, keep it going guys... steers qomen rock!!!
57 days ago by Pjjdp [send email]
Caryn, if you feel this way, switch of the TV as there are numerous ads with "half naked girls". Nearly all the perfume, lotions, deodorant etc have "half naked girls"
57 days ago by Steven [send email]
I agree they are beautiful girls, but i have not gone out to buy any steers yet...
56 days ago by Sally [send email]
Numerous ads with "half naked girls"? Oh, you mean the ones all done in good taste? Those I have no problem with. Its one where they're basically throwing sex in your face that I have a problem with.

And to the person who said our kids should not be watching TV at that time - my child goes to bed at 8pm. Yet I had the misfortune of having them witness this debacle of an advert. I did not realise 8pm was too late for a 9 year old.

I wonder - to all the men who think nothing of the advert - would you still say the same if that was your daughter cavorting around on the tv screen like that? I doubt it.

There is a time and place for everything. This advert would not be such an issue if its broadcasting hours were kept to a later slot. I am not a prude, but I AM trying to bring up my son to respect women.

Perhaps Steers don't care that not many people actually take note of which burger they are advertising (as come on, they're getting a lot of publicity from this) but yeah, bad publicity is far worse than no publicity.
56 days ago by David [send email]
What burger?

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