Company information:
David's Bridal
Sacramento, California
United States
I DO NOT RECOMMEND DAVID'S BRIDAL. First of all, don't fall for their very effective advertising tactics of a wedding gown for $99. You want to look great on the best day of your life, not wear something that was too ugly for them to sell. Very clever, but in my opinion, most unethical. I am sure that you too have heard of their $99 wedding gowns. It is right on their home page . They have this "come one promo" all the time. Except that no matter where you click on the home page, t here's NEVER a gown you can actually see. That should tell you something about their business practices right away.
Well, it is only human to hope to find a bargain, so not seeing a picture online, forces you to drive to their store. There, you will find high pressure tactics . They had lots of gowns. What I didn't realize at first, is that quantity does not mean quality. Don't buy one of their gowns until you go to a local bridal shop in your area . You need to be able to compare quality and price. If you go to regular bridal salons, you will find that David's Bridal dresses are VERY over priced for what they are offering. The fabric is also substandard. It just doesn't feel good or fit really well. Still, with all the horror stories I had heard, I wanted to check it out for myself. I am glad that I did because it made me go back and buy my gown in a downtown shop in my city.
At a downtown bridal shop in my city, the store had more than 500 different styles. Granted they were not all in my size, but they sure had a lot and I knew what they could order would come to me brand new! They explained that David's Bridal actually has less styles than many of the privately owned stores. It is just that David's Bridal has, for example, Style A in 3 colors and 16 sizes. In other words, at least 16 x3 (48) of the same gown.
They were, by the way, also more expensive than my local store. I would say around $200 to $300 more for the same gown. Still, you would not have been as happy with the dress I got had I not had a comparison to go by. Good service over bad service; pushy vs. not pushy, etc. You are not a mass produced bride, so why go and buy your dress in a FACTORY.
The salespeople at David's Bridal must be on commission because every dress any bride would put on received these comments: "Oh My God, You Look Beautiful, " "This is the perfect dress for you" "Well, is this the one?" etc. The one good thing I can say is that the salespeople had great training in how to compliment a bride when she looks ugly : ) And the $99 dresses? I expected it to be a way to get me to go from Chico to one of their stores in Sacramento: about 90 miles.
It worked. You probably would also think that their $99 dresses were UGLY and OVERPRICED if you saw them. Their advertising is the only thing that is good about this chain. Save money on gas, avoid poor quality gowns, stay away from high prices and pushy salespeople. You can't return or get a refund, so do not buy from them until you check out other stores first. Also, don't go alone because they are very aggressive and you might be sorry for buying what you thought was a bargain gown. The only one to get a good deal is the salesperson that gets her commission when she sells the wedding gown!!!
