Brandizzi review: Unfair to customer 1

Let me share with you my story: I buy a Rolex Daytona from Brandizzi and make the wire transfer payment to them in this afternoon. I am okay with their offer price and the condition. I accept that there would be no return (unless physical take it to their shop in Rome) because I am outside Europe. So I agree with all the terms that Brandizzi has set in the sale. So everything is fine. They get the money and are supposed to send me the watch, right? But... 3 hours AFTER I have made the payment Brandizzi's Andrea sent me the email stating that because there are too many enquiries on that Daytona so he decided to keep it and NOT selling. He just asked me to cancel the wire transfer. My bank has already closed and I cannot contact them until tomorrow and I am not sure whether I can cancel the transfer. Brandizzi and I have agreed on the deal and I have even sent the payment. How can they just send me the email and cancel the deal? It is a binding contract. So I have been treated unfairly. This company has been in the business for over a century and that is their conduct. So would you people deal with them again? I have suffered a loss on making and later canceling the wire transfer. I have requested Brandizzi to cover me on this because it is not my fault. I have done nothing wrong. But up to now I receive no response from them. So you people can see how they treat customers.