I tried All Nutrient Hair Color by Sukesha in my salon and found that it works horribly. The color will not cover grey hair and fades off tone after a couple of washes. I tried returning my unused product for a refund and the obnoxiously rude insisted it was an application issue and that I didn't know how to color hair. I explained that I had 20 years experience as a Master Colorist, was certified by the American Board of Certified Haircolorists, specialize in color services, own two salons, and perform about 15 color services each week. He told me that I must be an idiot and that his product could not be to blame.
I then found that his advertising was misleading. They say they are an organic hair color with no MEA. After reading their label, their product does not contain 70% organic ingredients that are certified by the USDA, ECOCERT, or some other recognized certification organization. Marketing a product as organic and not having at least 70% of the ingredients certified is a violation of the California Organic Products Act. So, I wrote a letter to the California Department of Public Health and filed an official complaint. Finally, I read their ingredients and the product contains MEA which is something their advertising says they do not have. I filed a complaint with the United States Federal Trade Commission for false and misleading advertising.
Stay away from All Nutrient Hair Color or any of Sukesha's products not just because they perform poorly, but because they engage in false and misleading advertising practices and treat their customers like garbage while being unwilling to stand behind their products.